What was talked about before Korona came and stopped Finland?

Well, of course, from the name of the multi-purpose arena to be built in Tampere!

In early March, it was unveiled: Male Live.

The media, especially social, got confused.

Outrageous!

Offensive!

Woman humiliating!

Now, more than half a year later, the uproar seems insignificant.

Thank you corona.

Aerial view from the southeast.

Pyhäjärvi on the left in the background, Näsijärvi on the right. Photo: Kalle Parkkinen

But for a moment, the arena to be built on top of the train track was on everyone’s lips.

Mark Live Hurme, CEO of Uros Live, admits that the name, which has proved to be a national topic of discussion and a source of controversy, was also useful for the arena.

- We didn't want to cause a stir, but we guessed that the name would at least end up as a stand-up comedy material, Hurme now admits.

About Rautalanga: the name of the arena comes from the arena's partner, a technology company from Oulu called Uros.

The name of the company is an abbreviation of Universal roaming solutions, which refers to the activities of Uros, a provider of mobile services.

Marko Hurme and Rauno Kulmala on the top level of the arena. Photo: Kalle Parkkinen

Hurme and his troops tried to communicate the origin of the name, but that, too, did not necessarily help the injured person understand the matter.

- Fortunately, the fuss passed in a week.

But for that week, Male Live was Europe’s most searched word on Google, which is, of course, a good achievement in terms of marketing.

There were also a lot of those who thought the name didn’t make the arena worse.

- Of all the feedback we received, there was less negative than positive, Hurme says.

The arena's main stage has already taken shape. Photo: Kalle Parkkinen

The caravan has traveled despite the barking.

The multi-purpose arena, 40% owned by the City of Tampere and designed for a maximum of 15,000 spectators, is scheduled for completion in December 2021. The arena will host the World Hockey Championships the very next spring.

The whole to be built on the deck covering the train track has been challenging.

Therefore, completion has been delayed from the original site target schedule by a couple of months.

- The original plan had two months of buffer time, which has not yet been caught.

However, the finished product will be completed within the framework, promises Rauno Kulmala, SRV's project manager for Pirkanmaa, who is responsible for construction.

SRV's Pirkanmaa project manager Rauno Kulmala in the lobby. Photo: Kalle Parkkinen

- We want to open all functions at the same time, Hurme adds.

The roof is due to expire in October, as more than two-thirds of the roof elements have already been installed.

- The completion rate is now about 50 percent and the number of employees has now risen to close to 500, Kulmala summarizes.

You can follow the completion of Uros Live on SRV's website.

The image, which is updated every ten minutes, reveals how the roof of the arena will soon be covered. Photo: SRV

The construction project, which began in the spring of 2017, is not just about the Ilves and Tappara hockey sanctuary or the stage of fairs, galas and concerts.

There will also be a 273-room hotel, restaurants, casino and other commercial space on the deck.

There will also be a training hall and 16- and 17-storey residential buildings next to the deck.

And now we are only talking about the first phase of the whole, the so-called south deck, which covers an area of ​​about 20,000 square meters.

The project also includes an 8,000-square-foot north deck awaiting a building permit.

The extension of the deck, designed north of the Sorin Bridge between the University and Ratina, will add three more tower blocks to the complex.

An illustration of the future multi-purpose arena from the southeast.

At the bottom right, Ratapihakatu traffic. Photo: SRV / Credit Tomorrow AB / Studio Libeskind

The project is huge.

In practice, a new district with a thousand inhabitants right in the middle of Tampere - or on top.

The price of the whole, envisioned by the famous Polish-American architect Daniel Libeskind, is rising to well over half a billion euros.

The cost estimate for Uive Live, a multi-purpose arena, is now around EUR 125 million.

The money is back, but the authors believe in their project.

The arena itself aims to hold about 150 events a year.

Up to 1.2-1.3 million spectators a year are expected for all events.

Male Live lobby is accessible without a ticket. Photo: SRV / Credit Tomorrow AB / Studio Libeskind

Hurme reminds that the lobby areas of the arena with their businesses are open spaces.

So, for example, lätkä fans can come to the excitement of a match played next to them, for example, to a lobby restaurant and go to the casino or hotel.

The arena side is also open when there are no events.

Specials are available.

The match or concert can be watched live not only from the fences but also from the accommodation, as 15 hotel rooms offer a direct view of the arena.

In front of each room there is seating for five people.

New, strange, but fascinating.

This is how this development develops.

A rooftop terrace and saunas are coming to the roof of the hotel connected to Uros Live.Photo: Lapland Hotels

Hurme has traveled the world in search of influences.

Ideas from Edmonton, Las Vegas and San Francisco, among others, have taken hold.

Korona might have silenced the debate over the name of the arena, but from the event organizer’s point of view, the pandemic also has a more nasty side.

- It is important that small companies in the sector stay afloat so that we do not lose infrastructure and experts.

However, I believe the industry will recover, Hurme says.

The main entrance of Uros Live on the Kalevantie side now looks like this. Photo: Kalle Parkkinen

What is the band or artist that the CEO wants to see on Uros Live himself?

- The arena does not organize events itself, but U2 would be great.

Personally, I might still choose Metallica myself.

All the biggest ones are interested, and yes we’re still coming here to get world stars.

Uro Live's CEO Marko Hurme has toured the world seeking influences for Tampere's future arena. Photo: Kalle Parkkinen

Aerial view of the Male Live construction site from the southeast.

In the background Näsinneula and Näsijärvi. Photo: Kalle Parkkinen

Changing rooms and player enclosures will be built on the west side of the trough. Photo: Kalle Parkkinen