China News Service, September 15th. According to the US "Qiao Bao" report, the Mid-Autumn Festival is approaching. Affected by the new crown pneumonia epidemic, this year's Flushing Chinese mooncake market in New York is more popular with the public than in previous years. Favor, sales increased by nearly 30% compared with the same period last year.
A Chinese supermarket operator said on the 14th that during the Mid-Autumn Festival during the epidemic, people paid more attention to the traditional custom of eating moon cakes for family reunions. People bought moon cakes for personal use rather than gifts.
In addition, the epidemic has affected the production and transportation of imported mooncakes. The stock of Hong Kong-style mooncakes is two-thirds less than in previous years. The old Hong Kong Maxim and Ronghua mooncakes are out of stock.
Wu Jianxi, the manager of Sino-US Supermarket, said that this year's mooncake sales market is something he has never encountered in the past 20 years.
In previous years, the first two weeks of the Mid-Autumn Festival were the hottest months for mooncake sales. However, this year's old Hong Kong mooncakes that are beloved by the Chinese, such as Maxim and Ronghua, are no longer available for sale. The purchase of Hong Kong-style mooncakes has decreased by two-thirds compared with the same period last year.
At the same time, moon cake manufacturers have reduced their production by 50% because they cannot keep up with the moon cake sales period.
Wu Jianxi said that the variety of mooncakes currently sold in supermarkets has decreased by 40% compared to previous years.
Contrary to previous years, mooncakes in gift boxes of more than US$30 have not been sold this year. Simple-packed mooncakes of US$10-20 have been sold very hotly, and sales have increased by 30%. In particular, the old and affordable mooncakes Daoxiangcun and Gongdelin became the "mooncake war". Winner.
Most of the customers buy mooncakes for their own use, unlike in previous years as gifts.
Li Yi, who is selecting moon cakes, said that due to the new crown pneumonia epidemic, everyone has had a hard time this year. In order to reduce unnecessary contact, this year will basically not visit relatives and friends to send moon cakes.
However, the Mid-Autumn Festival is a very important and meaningful festival for the Chinese. In such a special year, you must buy a box of moon cakes to share with your family.
(Zhang Jing)