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"Being in the

Champions League

is very good news, especially after everything we have suffered. We have competed with Italian chains and this recognition represents a commitment to value and support for those who are behind the counter every day with their oven putting love to the most popular dish "explains

Hugo Rodríguez de Prada

(Madrid, May 24, 1984), an entrepreneur behind Grosso Napoletano with his partner Jorge Blas.

After a few very hard months due to the coronavirus crisis, in which they

closed their seven restaurants

, sending their employees to the ERTE "charging two dollars" and delaying the inauguration of the eighth place in Valencia -the first outside the capital-, the Inclusion in this prestigious international ranking tastes as good as a bite of one of its award-winning pizzas.

Not surprisingly,

in 2019 they were the best in Spain and ranked number 21 in Europe

(except for the Italians, who competed in their own category, as the cradle of delicacy).

Now they have climbed and are

among the 10 best on

the continent, along with powerful references such as the French Big Mamma (a group that lands in Madrid with a macro-restaurant in a few days).

This has been assessed by the 50 Top Pizza contest, which was held on the afternoon of September 8 in an event broadcast

via

streaming

through its website and social networks.

The novelty lies in this unprecedented category of the

artisan chain to

date

, where the nature of the ingredients and the care in the preparation are rewarded, and which points to a future where

manual and fresh is advocated to the

detriment of industrial pizzas .

"These awards began as a sector recognition but now they represent a global accolade," says Rodríguez de Prada, who feels the merit of not having lost identity throughout his three years of growth on insurance, "step by step".

This is how venues are chosen

Every year, since 2017, this

free

online

guide

chooses the best transalpine restaurants and pizzerias in La Botte, Europe and the world, thanks to

a Michelin-style system, with local inspectors visiting the tables anonymously

and scoring a solid bastion and dynamic

made in Italy

.

"After publication, the winners are considered

a very important cultural reference for consumers and a point of sale for artisans of quality gastronomy

in our country", describe Barbara Guerra, Luciano Pignataro and Albert Sapere, responsible for 50 Top Pizza, who observe how the expectation grows with each gala.

"From now on, pizzerias integrated into large chains will no longer appear in the general ranking, but will have their own classification, given their specific character."

Hence, the appearance of Grosso Napoletano as the only Spanish chain has more merit if possible.

"The key is that we have always wanted to

reach all neighborhoods without being a trendy restaurant or franchisee

, but because of the rigor of the processes and the quality of the ingredients. From the beginning we believed ourselves to be an alternative chain, we wanted to be the leaders of what we call

Specialty Pizza

, knowing the traceability of the product and selecting a disruptive and optimistic staff ", slides the Spanish businessman, who shows his conviction about the importance of equipment.

"You have to invest in people who defend your brand well, because they identify with it and represent it as well as possible," he adds.

Its latest addition is

the Product Guardian

.

"As we do not freeze anything and each ingredient arrives fresh, for example, the burrata comes to us from Italy twice a week and is distributed to restaurants from our Prosperity workshop, this surveillance figure is essential to ensure that

the experience will be the same good in the restaurant in Santa Engracia as in the one on Calle Pez

. We sacrifice costs to bring Naples to the Spanish table ", adventure.

A Steve Jobs of pizzas

Saving the many distances between the company on the block and Grosso Napoletano, when Hugo Rodríguez de Prada looks back three years and remembers how they learned through trial and error, his beginnings are reminiscent of Steve Jobs in his garage.

"

We started in a basement below the first restaurant

, where we created the doughs daily and let them ferment for 48 hours to achieve their characteristic lightness. That same summer we had to close because this process, which uses sourdough, water, flour and Salt has to have a certain humidity and a controlled temperature and, due to the heat, while it was fermenting they all spoiled ".

That momentary drama served them to be better and today the pizzas are like a

crepe

with fluffy edges that "is not heavy due to its

lower glycemic index

[the speed with which a food can raise blood sugar] and lightness, then feel better ".

The new opening

The first opening outside Madrid, at number 4 of the central Martínez Cubells street, in Valencia, was planned for April, but the coronavirus arrived with the work unfinished and delayed the plans.

But the tandem of businessmen did not sit idly by.

You had to continue paying for the premises and they had their employees at home.

"It occurred to us to do a two-for-one pre-sale promotion through the first 200 reservations, so that, as of July 15 when we opened, we already had the premises full. That is a

real joy seeing the dramas that are out there

".

They confess happy, determined to continue pedaling this slope that the pandemic has brought them because, otherwise, "it would be the bomb."

Not in vain, they demand the opening in cities like Seville and Barcelona.

In addition, they had the

delivery

service

, which is traditionally associated with pizza, as it is an easy dish to share, and a pizza designed solely for this new space, the Valencia Dreaming.

"About a third of our turnover comes from orders.

A pizza is a very social and unpretentious food and our average ticket is 15 euros

. We democratize good pizza, without additives and accessible close to home."

However, although appearing in guides always gives prestige, Hugo and Jorge confess that the greatest value is always word of mouth.

"During the confinement we

promoted

the

Food4heroes

initiative

, in charge of providing several tons of food in ration format

to thousands of toilets who now return to our premises as customers and tell us: 'Thanks for the help, I owed you a visit.' we can continue to operate responsibly. "

THE EUROPEAN TOP 10 HANDMADE PIZZA CHAINS

This is the result of the deliberation in the 50 Top Pizza, where

Grosso Napoletano

appears

as the only Spanish chain

, sharing a ranking with Big Mamma, the French company that soon lands in our country by opening a huge store in Madrid.

  • Berber

  • Big mamma

  • Da Michele

  • Da Zero

  • Fra Diavolo

  • Grosso Napoletano

  • Luigia

  • Pizza Pilgrims

  • Saporè

  • Sorbillo

  • According to the criteria of The Trust Project

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