Apple said on Thursday that it would delay making changes to its privacy policy that could reduce ad sales by Facebook and other companies targeting users on iPhones and iPads until early next year.
The delay could be beneficial to Facebook, which last week said that changes to its operating system "iOS 14" would make one of its mobile advertising tools "largely ineffective on iOS 14 that it may not be" It makes sense to present it. "
And Apple announced new privacy rules in June that were to come into effect with the launch of the iOS 14 operating system during the fall of 2020. Among them is a new requirement that advertisers use Apple's tracking ID or other tools that have a function. Similarly, they should now display a pop-up notification requesting permission to track.
Facebook said last week that it would stop using the tool that requires claims in its own apps.
Today, Apple said, "Developers will still have the option to use the claim when iOS 14 arrives."
And Apple said in a statement that "upon activating the new feature, the system will grant users the right to accept or reject this tracking for each application separately."
"We want to give developers the time they need to make the necessary changes, and as a result, the requirement to use this tracking permission will come into effect early next year," she added.
Digital advertising companies will have space in the notification to explain why they are seeking tracking permissions, but they expect most users to refuse to grant that permission.
Apple said Thursday it will not begin enforcing the claim until early next year.
Other privacy features in iOS 14, such as new notifications that will show newly arrived apps, to features like GPS location or the device's microphone, remain on the right track.