Is the "spring" of inter-provincial tourism resuming tourism coming?

　　The tourism industry, which has been hit hard by the epidemic, ushered in a major positive in July-the recovery of inter-provincial tourism, which is also regarded by the industry as an important industry restart signal. The inter-provincial tourism has been restored for nearly a month. How has the market recovered? How have the scenic spots responded? Has the spring of the tourism industry arrived? Based on the current situation, what visions and expectations do practitioners and tourists have for the second half of the year and the future of the tourism market? From August 6th to 12th, the "New Pattern of China's Economy: Riding the Wind and Waves" summer summit hosted by the Beijing News Shell Finance was held online. Five guests were invited to the live broadcast room of the tourism sub-forum to discuss issues such as the tourism market after the resumption of inter-provincial tourism and future tourism development trends.

　　Tang Lan

　　OTA should do a good job of innovation in technology models and services

　　Affected by the epidemic, some new tourism trends are developing rapidly and may have a profound impact on the future of the tourism industry. For example, under the epidemic situation, the number of tourists in traditional groups has been restricted, and tourists have increased demand for tourism products such as two-person groups and private groups. In addition, as tourists' demand for leisure and vacation tourism becomes stronger and stronger, high-quality hotels or travel destinations have become a new trend.

　　In the rapid development of new travel trends, online travel companies (OTAs) should do a good job in innovation in technology, models, services, and products. The live broadcast pre-sale travel product that Ctrip is currently exploring is an attempt that did not exist before the epidemic. Since March 23, Ctrip started the "Ctrip BOSS Live Broadcast", and so far the GMV generated by the live broadcast has exceeded 1.1 billion yuan. Ctrip believes that live broadcast of pre-sale products after the epidemic is over will also be a very good direction, which can better improve tourists' willingness to travel.

　　In addition, during the epidemic, some technological innovations and model innovations in the tourism industry were amplified. In the early stage of the epidemic, relevant ticket refunds and timely release of epidemic information on the Ctrip platform were closely related to technology. In fact, the autonomous unsubscription system put into use by Ctrip uses advanced AI technology. If there is no technological development, related unsubscription and other links may be paralyzed.

　　Wang Jianxue

　　The implementation of favorable enterprise policies promotes the recovery of cultural tourism

　　The restart of inter-provincial tourism plays an important role in boosting industry confidence, restoring industry vitality, and promoting the resumption of work and production. It also reflects the gradual recovery trend of the cultural and tourism industry. On the first weekend after the resumption of cross-provincial tourism, Yingshan, Luotian and other places in Huanggang welcomed the first batch of cross-provincial tourism teams, and the prelude to tourism companies fighting for the "peak season" has begun.

　　After being affected by the epidemic, the local party committee and government provided the greatest care and support to the tourism industry, and issued a series of policies to support the development of cultural tourism enterprises. Judging from recent visits, preferential policies for cultural tourism companies have been implemented. For example, in terms of credit support for small, medium and micro cultural tourism enterprises, the Huanggang City Cultural Tourism Bureau sorted out the credit support needs of more than 70 cultural tourism enterprises in the city, coordinated financial institutions, promoted bank-enterprise docking, and granted cultural enterprises, tourist attractions, and travel agencies severely affected by the epidemic , Credit support for star-rated hotels, ease funding pressure. At present, 9 companies have secured a total of 52.6 million yuan in credit funds, and some corporate loans are under review. 44 of the 84 travel agencies in the city applied for a temporary refund of 80% of the deposit, and all the temporary refund procedures have been completed. The refund amount was 3.76 million yuan. Generally speaking, cultural tourism is a sunrise industry. A temporary crisis cannot stop the development of the cultural tourism industry. This is a consensus that the industry should reach.

　　Chen Jie

　　The domestic tourism market is still promising this year

　　Since the Ministry of Culture and Tourism issued a notice on July 14 to resume inter-provincial tourism, the feedback from the entire market and consumers has been encouraging, which has also contributed to the overall recovery of the tourism industry. From a market perspective, the restoration of inter-provincial tourism not only drove the upsurge of inter-provincial tourism, but also obviously promoted intra-provincial tourism. The restoration of inter-provincial travel is actually an increase in consumer confidence, reflecting that the domestic epidemic prevention and control has achieved initial results, and the tourism consumption environment has become safe and stable.

　　For tourism companies, the restoration of inter-provincial travel is both good news and a challenge. In the "post-epidemic" era, tourist demand and market conditions are changing. According to recent feedback, tourists prefer customized private groups and pay more attention to the safety of the consumption process. Such consumption habits also reflect the shift of tourists from focusing on sightseeing to focusing on quality and tourism content.

　　For travel agency employees, whether they can take advantage of the trend, adapt to the changes in tourists, and launch more products that are more in line with the needs of tourists are the primary issues before them. Secondly, how to restore the confidence of tourists and return to the tourism market through marketing and publicity is the second issue that needs to be faced. Generally speaking, there is still something to do in the domestic tourism market this year.

　　Zheng Xun

　　Featured niche gameplay is gradually emerging

　　From the data of Mafengwo, after the resumption of inter-provincial tourism, not only the attention and transaction volume of group tours have increased rapidly, but also categories such as customized tours, self-driving tours, and surrounding tours have also experienced substantial growth. We have also seen many niche destinations that have not received much attention in previous years, such as Nanji Island, Gouqi Island, Zhongwei, etc., have seen a significant increase in the number of consultations. In addition, more distinctive and niche gameplays such as RV camping and self-driving tours are gradually emerging. In July this year, the search interest for RVs on the Mafengwo platform rose 57%, and the interest for self-driving tours rose 76%.

　　At present, the tourism market is still in the process of gradual recovery. At this stage, "safety" is the first demand of tourists. Compared with previous years, the proportion of security-related content on the Mafengwo platform is much higher this year, so improving travel safety is very important for the entire tourism industry.

　　I believe that as the epidemic prevention and control situation continues to improve, the tourism market will gradually recover. Mafengwo has been thinking about how to develop the business of the content platform in the "post-epidemic" era. Travel live broadcast is an important direction. During the epidemic, 97% of the core businesses on the Mafengwo platform have already opened or plan to open travel live broadcasts.

　　Yao Jie

　　Tourists are increasingly demanding the quality of tourism consumption

　　For the tourism industry, the restoration of inter-provincial travel has boosted the confidence of practitioners. At the same time, the impact of the epidemic on people's travel concepts has also led to changes in the entire industry. Tourists are more concerned about safety, health, environmental protection, and leisure. The market will have more and more demand for parent-child tours, private groups, and small boutique groups, and the requirements for offline "secure services" in scenic spots will also be higher.

　　For tourist destinations, although they have been hit by the epidemic, "danger" and "opportunities" coexist, and quality tourist destinations will cater to the needs of a large number of tourists. At the same time, the proportion of tourism travel among the post-90s population is increasing, and its leading new generation of cultural tourism consumption has also brought new themes and market segments. Therefore, the planning of tourism products in the "post-epidemic" era also needs to pay more attention to the new generation. Cultural tourism market.

　　The changes in consumption habits brought about by the epidemic have quietly occurred. Practitioners in the tourism industry need to make real changes, diligently improve their internal skills, provide high-quality services, dig deeper into market needs, and provide high-quality products. Only products and services that truly meet consumer needs In order to continuously improve the core competitiveness of the enterprise.

　　Beijing News Shell Finance reporter Wang Shengnan Wang Zhenzhen