A brewery in the province of Alberta (Canada) has apologized after naming a beer "Huruhuru". The term, derived from the Maori language, means "pubic hair" and not "feather" as the brewery initially believed it, reports the CBC channel.
The establishment has been selling “Huruhuru - The Feather” (the feather) beer for two years, brewed with New Zealand hops. But in early August, a Maori explained on Facebook that in his language, the word Huruhuru did not mean feather but rather pubic hair. According to him, it would have been “prudent and respectful” to consult an expert on Te Reo Maori, the language of the Maoris, indigenous New Zealand people.
Named thanks to online dictionaries
The owner of the brewery said he did not intend "to appropriate or offend Maori culture or people." Mike Patriquin apologizes to anyone who may have felt offended.
"We recognize that we did not consider that Huruhuru could be understood as a reference to pubic hair", specifies the manager. “Consulting a Maori representative would have been a better reference than consulting online dictionaries. The beer will soon be renamed.
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