INTERVIEW
Is the bra losing ground? The “no bra” trend gained momentum during lockdown. An Ifop poll published in July revealed that one in six young women never wore a bra. The proportion is four times higher than that measured before confinement (4%). "The confinement has allowed women to get rid of the looks that weigh on them as soon as they go out into the public space", analyzes Camille Froidevaux-Metterie, philosopher and professor of political science, Sunday morning at the microphone of Europe 1. "This experiment allowed women to develop a freer relationship with their body. This is perhaps one of the rare positive effects of confinement," she continues.
>> Find all the newspapers of the editorial staff of Europe 1 in replay and podcast here
Get rid of standards and injunctions
Invented in the 19th century, the bra was first a tool of emancipation and liberation for the body of women, because it freed them from the corset. “But there was a turning point at the end of the 90s, with the invention of push-ups, padded bras, which became essential. They 'recorseted' the female body, since they The aim is to standardize women's breasts, to make them all conform to a certain ideal while there is an infinite number of breast shapes ", develops Camille Froidevaux-Metterie, author of the book Seins: investigation of a liberation .
So why has the “no bra” trend gained momentum during containment? “Taking off your bra joins a global aspiration to get rid of norms and injunctions. […] To free yourself from the bra is to assume your breasts as they are. It contributes to the desire for a bigger one. freedom and serenity of women vis-à-vis their own bodies ", replies Camille Froidevaux-Metterie.
Diktats continue to weigh on women
"Women are torn between, on the one hand, a great freedom, completely unprecedented on the scale of history, and on the other, a series of diktats which continue to weigh on women. also still too many people who consider that the body of women is a body available, and especially the breasts. Many think that the breasts are made for children and breastfeeding, and for men and love and sex life ", concludes the philosopher.