World Chinese Media New Media Influence List in the second quarter of 2020
The "World Chinese Media New Media Influence" evaluation project jointly launched by China News Service and the School of Journalism of Communication University of China, released a quarterly list based on the business data of the World Chinese Media New Media in the second quarter of 2020, and its ranking only reflects the media The status of business development and communication effects on new media platforms in the quarter, and the scale, strength and performance of its traditional businesses have not been included in the evaluation, which does not necessarily reflect the overall strength and status of the media. The list consists of the "World Chinese Media New Media Influence List", "World Chinese Media Social Media Influence List", and "World Chinese Media Website Influence List". Taking into account the native language environment of the region where the media is located, the three lists are published in accordance with Hong Kong, Macao and Taiwan regions and overseas regions.
In the second quarter of 2020, the TOP20 of the global Chinese media new media influence in Hong Kong, Macao and Taiwan regions are:
Global Chinese Media New Media Influence Hong Kong, Macao and Taiwan Regions Top 20 in the Second Quarter of 2020
World Chinese Media Social Media Influence Hong Kong, Macau and Taiwan Top 20 in the Second Quarter of 2020
In the second quarter of 2020, the world's Chinese media website influence Hong Kong, Macao and Taiwan regions TOP20
In the second quarter of 2020, the TOP30 of the global Chinese media new media influence overseas regions are:
TOP30 Overseas Regions of the World Chinese Media's New Media Influence in the Second Quarter of 2020
Top 30 Overseas Regions of the World's Chinese Media Social Media Influence in the Second Quarter of 2020
Top 30 Overseas Regions of World Chinese Media Websites' Influence in the Second Quarter of 2020
Analysis of the operation of the new media platform of World Chinese Media:
In the second quarter of 2020, affected by the global epidemic and other regional hot news, the content production volume of World Chinese Media on social media platforms continued to remain at a high level, but the overall growth momentum has weakened.
In order to conduct a more targeted analysis and accurate description of platform data changes, the project team optimized the previous indicator algorithm. The production data of social media platforms in the second quarter of this year showed: on the four major platforms of Facebook, Twitter, Weibo and WeChat, The average content production volume of each media (the total number of content produced by the platform in the current quarter/the number of media deployed by the platform in the current quarter) increased by 8.7%, 21.1%, 6.6%, and 8.1% respectively compared with the previous quarter. The three platforms Facebook, WeChat, and Weibo have shown positive growth in content production for several consecutive quarters. On the Twitter platform, some Chinese media are affected by hot topics in Hong Kong, and the number of content production has increased significantly. However, from the overall situation, Twitter is still the platform with the smallest number of global Chinese media in the mainstream social media platforms.
The interaction data of social media platforms shows that the interaction of Facebook and WeChat has declined. The average number of likes on the Facebook platform (the total number of likes for all media in the current quarter/the number of all media content published in the quarter) decreased by 20.0% from the previous quarter, which is basically the same level as last year; It was down by 31.5% in the previous quarter, but it was up by 56.3% compared to the same period last year.
Data from the World Chinese Media website platform shows that the content production of China Media’s website in the second quarter of 2020 has slightly increased compared with the first quarter, but there is still a big gap compared with the peak level of website content production in the fourth quarter of 2019. After experiencing the low point of the first quarter, the downward trend of website interaction level has eased. Indicators such as average daily browsing time and the number of external links on the website continue to fluctuate at a low level. The subsequent changes remain to be seen.
In order to facilitate the evaluation project sample media to grasp their own new media platform communication data and communication trends, the technical team of China News Network designed and developed the World Chinese Media New Media Database System (http://hmdb.chinanews.com/). Through this system, sample users can query the specific rankings of this media list, including the rankings and scores of the new media list, social media list, and website list; sample users can also query the specific monthly data of the media, including Monthly website search engine includes incremental, number of pages visited by users, average daily browsing time, bounce rate, total number of posts posted, number of likes, number of reposts, etc. of official accounts such as Facebook, Twitter, Weibo, and WeChat. Sample users can appropriately adjust their business layout based on data and communication trends to enhance the communication power of new media.
If you have any enquiries or feedback from Chinese media, you can send an email to: zxw@chinanews.com.