Since the pandemic broke out earlier this spring, more and more people, and especially many older people, have started shopping online. A study conducted at the University of Gothenburg shows that people born in the first half of the 1930s and 40s are the ones who have begun to use the internet in the grocery trade to the greatest extent. The increase is massive, from one percent who regularly shopped for food online in 2019 - to 23 percent today.

Ingrid Magnusson from PRO in Växjö is one of those who has started shopping online.

- They have more or less been forced to use a computer and mobile phone to be able to buy the food we need, says Ingrid Magnusson.

Doubling of groceries

PostNord - which is behind the so-called E-barometer - monitors the development of Swedish retail in e-commerce in collaboration with Swedish Digital Trade and HUI Research. It shows that e-commerce in June grew by a total of 23 percent compared to June 2019, and if you look at the trade in groceries - which includes food - it has almost doubled compared to 2019.