Because of procedures to deal with the emerging corona virus, domestic stone has prompted a large number of Americans to purchase more quantities of washing powders, crackers and cooking ingredients, which has been in the interest of consumer goods giants such as Kraft Heinz and Procter & Gamble. And Kellogg's.
What contributed to the benefit of these large companies from the health crisis is that customers tend, in light of fears and anxieties, to the most famous items, and they have stored quantities of these commodities at the beginning of the pandemic.
John Muller, chief financial officer of "Procter and Gamble", noted Thursday that consumers "keep in their homes more stocks than usual. And they are consuming more."
The group, for example, sold more laundry powders in the second quarter of the year, given that Americans are more likely to wash their clothes than before.
From April to June, the company recorded a 4% increase in business volume, sales of the Washing Powders and Household Hygiene Division increased specifically by 11%, while sales of baby diapers, gynecological toiletries, toilet paper and cleaning paper increased by 3%.
In contrast, barber shop sales fell by 5%, given that men are going to their offices less than before.
"They thought that the growth of home consumption will slow a lot during the second quarter, but with the crisis continuing, consumption has remained high for a period longer than expected," said Stephen Kyle, chairman of Kelloggs.
Besides the cornflakes for breakfast, the group also sells crackers and frozen food. These internal sales grew by 9%, which led them to raise their expectations for the whole of the current year.
As for the giant group "Heinz" in the field of food industries, the demand increased especially for products such as ketchup, mustard, pasta dishes and frozen potatoes. Despite the decline in restaurant orders, sales increased by 7.4%.
Mondelez International, owner of biscuit brands, has noted strong demand for shapes for home consumption in large sizes.
"Of course we first noticed a tendency to stockpiling, but this is no longer the case," company director Dirk Van de Bout said. He expects a surge in sales in the United States as long as consumers spend more time at home.
However, this tendency also means that many other categories such as chewing gum, which is often purchased quickly, or products sold at airports, will suffer a regression.
In the next stage, these companies expect stability in sales as the situation remains unclear.