Why did the French toast buzz? July 31, 20:37

Do you like French toast? A tweet that introduces a TV program explaining how to make this dish unexpectedly with a little word is drawing attention. But does that just get the attention? I thought both. Where are the "eye spots," "sympathy points," and "secrets"? I thought from French toast. (Momoko Ariyoshi, Reporter, Network News Department Shintaro Matsui, Shinsuke Ayuai)

I wanted to study home economics!

From Twitter
"When making French toast, I tend to immerse bread in a liquid that mixes milk and eggs. However, if the eggs are not mixed, it will not easily soak and the eggs will be stinky if not cooked. Milk and sugar Let's immerse the bread in the mixed liquid and sprinkle the egg liquid from above when baking the bread in a frying pan.” I…know this knowledge…!

I posted "Otama-san" who works in Tokyo while raising two boys. On the day I was working from home, I was watching a program while taking a lunch break, and I was surprised to find out how to make it.

And instead of my own notes, I posted the first sentence and recipe. By noon the day after posting, more than 80,000 retweets and 360,000 likes were added.

The person in charge of the program was also surprised!

"I didn't expect it to be so much talked about, especially in the generations using SNS."

Perhaps the person who was most surprised by this reaction was the person who produced the NHK program "Hirumaehot."

The food was introduced on the 30th in "Easy rice", one of the corners of this program, and it seems that they are preparing to introduce easy-to-eat foods for lunch and snacks.

Matsumoto Executive Producer:
“I am very grateful to have been paid attention this time. In addition to recipes that can be seen by the younger generation, I think that more people will work from home, so I would like to make suggestions with such people in mind. is"

Why did you buzz?

Even so, why is it that so much sympathy is gathered only by how to make French toast? When I asked Ota-san who tweeted, he analyzed it as follows.

1 "The power of French toast itself"
"There are many people who like French toast and they have a recipe called "This is", and when you look at the word "French toast" such as a scene from the movie "Kramer, Kramer," you want to say something. I wonder if there were a lot of people who came up with it.”

2 “Surprise, and I would like to inform you”
“I was surprised by the simplicity of the recipe of simply changing the order with the same ingredients as before, and other people I wonder if there were many people who liked it because they wanted to teach it.”

3 “Empathy”
“It may have been “not a buzz” so far just because I was saying this at NHK. I added "feelings" because I had too many words, so I wrote "I wanted to learn in home economics" by concretely expressing the feeling that I wanted to know a little sooner. It's easy, and in the case of this time, many people may have had various feelings about "home economics.""

It was learned from the movie

Since I
saw Kramer Kramer in a junior high school social class long ago than Twitter , French toast has a strong feeling and I want to eat it regularly. I would like to thank you for this information because I want to make it well

Seiichiro Ishikura, a 41-year-old office worker living in Osaka Prefecture, commented on Otama's post. Mr. Ishikura seems to have liked to eat French toast since he was a child, but it was the movie "Kramer, Kramer" that inspired him.

An American movie released in 1979, it is a masterpiece depicting the problems of modern society such as wife's independence, family of father and son, divorce and custody.

What appears in this work is a scene where the husband, played by Dustin Hoffman, makes French toast for his son, which I can not make at first. However, at the end of the movie, the scene of making French toast with my son will move the viewer.

Mr. Ishikura
"I saw this movie in a class of contemporary society in junior high school. It was my first chance to ask my mother to make it, and I ate it. Since then, I made it well and eat it myself. I have a son who is three and a half years old, and he often eats French toast until he transitions to a firm bread until he is one and a half years after he finishes the baby food.''

The reason why Mr. Ishikura responded to Otama's post was how to make it.

Mr. Ishikura
"I used to mix milk and eggs in the movie, and I think that the recipes I saw so far were usually mixed. I was surprised because I didn't have the idea to separate eggs separately. I commented that I wanted to make a delicious French toast and I wanted to try it.''

Familiarity and home economics memory

In addition, Mr. Ishikura also pointed out the keywords such as "familiarity" and "home economics" as the reasons why Otama's post attracted attention.

Ishikura:
“French toast is a reasonably familiar food. I suppose everyone responded that there was a better way to make it. I think there is a difference between men and women when it comes to home economics. At that time, boys had little opportunity to learn cooking at home economics, because boys had separate skills from home economics, and girls had little opportunity to study cooking at home economics.Looking back, I also wanted to study home economics. There are various axes such as the difference, way of thinking, values, etc. in this French toast tweet, and I think everyone reacted to it.

It wasn't "easy rice"

Anyway, why did you introduce how to make French toast with eggs later on? We talked to Yui Nagata, the food coordinator who appeared on the program.

According to Mr. Nagata, French toast is said to be "Pampel Du" in home France, which means "lost bread". It is said that even "lost bread" that has dried over time has its name because it can be eaten deliciously in this way.

Mr. Nagata said that the French toast that my mother made when I was a child was uncomfortable because it burned or had an egg odor, and because the French toast I ate in France was delicious, "Larousse Cooking Encyclopedia" It seems that he got a book on which all of the French cuisine was written and looked it up.

Then, there is a procedure to dip warm milk and sugar in bread and sprinkle eggs afterwards, instead of mixing milk, sugar and eggs and then soaking it in bread, it is delicious when you actually make it. It means that In other words, this time it was "orthodox rice" rather than "simple rice."

Mr. Nagata usually says that he does not do SNS, but he said, "I'm happy that it is a hot topic."

Mr. Nagata
"I am surprised that the time when the program was broadcast was busy at school and work, but it is spread on Twitter so much. Now the opportunity to eat outside is decreasing due to the influence of the new corona I think you could really enjoy the food by being able to easily prepare delicious food with the same ingredients in the supermarket.In addition, in the home economics class, once you try to make the same thing with the given ingredients. I was taught, but bread, eggs and milk can be French toast, or simply butter toast with milk and fried egg. It can also be a sandwich sandwiching an omelet. The real deliciousness as a food coordinator that connects ingredients I want to pursue

It was a birth

Empathy that spreads a little word to the scenery of everyday life. When I asked Otama who tweeted me first, I've been using Twitter for more than 10 years, but it seems that the reason why the usage has changed is the birth.

At first, I was only interacting with “real” friends and following official accounts. However, even though I couldn't go out freely because of child-rearing, I wanted to connect with society, so I started to exchange information with other moms about the difficulties and knowledge of child-rearing, and "there is" that child-raising is possible.

Mr. Otama has been posting things related to children's accidents and child allowances, radio exercises and food, etc., and the contents have come to the forefront.

What they have in common is that they are familiar and familiar topics. The SNS, which can be seen in free time even if you are busy with childcare, is a very important information gathering method, and you are proactively disseminating information that you think is also important.

Mr. Otama
"I think that I am careful not to broaden the subject by broadening the subject such as "Japanese are ...". I am surprised to learn new things and want to let others know. I think that tweets, things that evoke empathy, will be accepted by many people.''

I think it's easy, but in fact it's a deep French toast. The secret is deeply absorbed in us who write online articles.