[Explanation] Zhangzhou, Fujian is an important ancestral home of Taiwan compatriots. Over the past 30 years, more than 3,000 Taiwan-funded enterprises have taken root here. In recent years, the "Taiwan Second Generation" has successively been launched to take over. Not only has it continued its vitality and new development for Taiwanese enterprises, it has also become an important force for Taiwanese compatriots to cultivate the mainland and build their homes.

  [Explanation] According to a report from the Fujian Provincial Department of Commerce on July 21, the province’s contracted Taiwanese capital reached 10.1 billion yuan in the first six months of this year, and the actual use of Taiwanese capital was 590 million yuan, an increase of 45% over the same period last year. Fujian is the most concentrated area of ​​Taiwan-funded enterprises' investment in the mainland in the first half of this year. As a member of the investment business, Zeng Wenzi, a Taiwanese businessman who has been working in the beauty business in Zhangzhou, continues to be optimistic about the development prospects of the mainland. After 23 years of struggle, her company covers an area of ​​more than 20,000 square meters and can produce hundreds of beauty products. .

  [Concurrent] Taiwanese businessman Zeng Wenzi

  Why is there such a long time to be able to (development) in this place, because seeing the development of the mainland also allows us to deeply appreciate the warmth here, so that each of us can learn from it.

  [Explanation] Zeng Wenzi’s products have been sold to Europe and the United States for a long time. During the new crown pneumonia epidemic, Zeng Wenzi and her husband Wu Xiqi moved from export to domestic sales at the suggestion of their son and daughter-in-law, and strengthened the sales of e-commerce platforms.

  [Concurrent] Taiwanese businessman Wu Xiqi

  Young people live and study on the mainland. They have more new knowledge and more channels in terms of new retail and new formats. Therefore, the waves of the Yangtze River push forward.

  [Explanation] Wu Danen, the “second generation of Taiwan” who is taking over his parents’ career, after graduating from Beijing University of Traditional Chinese Medicine, he resolutely gave up the opportunity of big city development and returned to his parents to run the company together. Work harder.

  【Concurrent】Taiwan second generation Wu Dan

  It depends on how the individual understands the action of taking over, because taking over will become saying that your mental pressure will be greater, they have reached a certain height, and you have to surpass them, which means that you have to pay 200% of your efforts.

  [Explanation] The previous generation of Taiwanese businessmen valued the advantages of setting up factories in the mainland and their "ancestral land," while the younger generation valued the market, new business formats, and the convenience brought by high technology. 32-year-old "Taiwan second generation" You Kaiwei followed his father's footsteps to set up a strawberry farm in Zhangzhou, Fujian. In his opinion, the mainland's development potential can be continuously tapped.

  【Concurrent】Taiwan second generation You Kaiwei

  There will be a cycle of online and offline when they themselves alternate. Like online, it’s not necessarily every day that is particularly good. Then they will be, for example, June 18, or Double Eleven, they have special events or During special festivals, it will cause a lot of sales. Usually, we can rely on the line (sales), but we can actually match each other.

  [Explanation] With the gradual increase in the age of the first generation of Taiwanese businessmen, many Taiwanese enterprises are facing the practical difficulties of passing on the succession. In this regard, Lin Boyan, chairman of the Zhangzhou Taiwanese Investment Enterprise Association, said that the "second generation of Taiwan" generally accept higher education , The knowledge horizon is relatively broad. Despite the challenges, there are also many “Taiwan second generations” who are leading their parents to open up new markets.

  [Concurrent] Lin Boyan, Chairman of Zhangzhou Taiwanese Investment Enterprise Association

  I think many of them have already begun to walk in besides traditional industries, taking his parents into the world of the Internet. This is like doing e-commerce, especially in e-commerce, many parents, he has not contacted at all, but because of his children, It is a very good direction to open up another channel for his mainland market.

  [Explanation] In order to strive to create the "first home" for Taiwanese compatriots and Taiwanese enterprises to land, the Zhangzhou Municipal Government has been actively implementing measures to benefit Taiwan at all levels for many years, promoting more fields to try first to Taiwan, helping Taiwanese enterprises to transform and upgrade, and smooth inheritance and handover .

  [Concurrent] Guo Yingfeng, Deputy Director of the Office of Taiwan, Hong Kong and Macao, Zhangzhou City

  About 10 million people in Taiwan are from Zhangzhou and have similar languages ​​and customs. First of all, this aspect is already a good condition for attracting Taiwanese (comrades) to invest in Zhangzhou.

  Li Siyuan, Cai Yuting reports from Zhangzhou, Fujian

Editor in charge: [Li Yuxin]