Each year, some 315 million hair colorations are sold in France. However, in this period of deconfinement this trend is no longer attractive. Slender hair and peppery roots have regained their nobility. And this is the choice made by many deconfined women. Deemed to be expensive, they have abandoned coloring which is now superfluous.
An expensive and superfluous trend
The injunctions made with regard to women subjected to the dictates of beauty are numerous. Among them, hair coloring. This trend, which affects many women, is no longer a priority. A lesson learned during confinement during which our habits have drastically changed. However, being proud of your roots and color at 25 and 60 is not easy. Yet it is the choice made by Agnès who decided after 20 years of successive colorings, to leave her gray locks and to assume them proudly and without complex. "It seems that we suffer more than we choose the coloring and we are caught in this gear to be able to get rid of it. Then comes the confinement. We are well obliged to support our roots", she declares proudly on Europe 1.
This choice is not to everyone's taste, however. This is particularly the case of Lise's spouse, reluctant since his partner made this choice. But that doesn't stop him from fully accepting his white hair on the street. In the midst of deconfinement, she decided to take the plunge for reasons of time but also and above all for financial reasons. Living in Paris, she pays 70 euros for her coloring: "I really found that coloring is expensive. At the start of confinement I wanted to move on and no longer have to worry about it. It's expensive in time and money "
Hair color, a market that pays big
The pepper and salt trend has never been so successful. To the chagrin of hairdressers for whom coloring represents their main source of income. And the figures speak for themselves, according to the IRI (Information Resources Incorporated), a data analysis and market research company, the hair color business weighs heavily in France since it garners nearly 232 million dollars. 'euros.