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02 July 2018After Carte Noire and Esp in France, Merrild in Denmark and Kicking Horse Coffee in Canada, Lavazza chooses Australia to continue its expansion strategy on international markets. The Turin group, 2 billion euros in revenues in 2017 of which 63% on foreign markets, purchased 100% of Blue Pod Coffee Co., a company from Mulgrave, in the State of Victoria, for over 10 years exclusive distributor in Australia of Lavazza espresso systems - capsules and machines - for the Office Coffee Service sector.The brand of the real Italian espresso, famous all over the world, is thus becoming increasingly international. Top secret the figures of the operation, which have not been disclosed by the company, present in Australia for over thirty years and, since 2015, active locally with its subsidiary Lavazza Australia Pty Ltd. This is, explains the CEO of the Antonio Baravalle Group, "of a particularly significant acquisition because it allows us to directly control all the moments of coffee consumption also in Australia", considered "key market" in the company's strategies.
As in the other acquisitions, Blue Pod Coffee shares with Lavazza skills and values, while maintaining independence and autonomy. A philosophy implemented with the appointment of Silvio Zaccareo, formerly Apac Business Unit Director & Lavazza Australia Managing Director, to Sole Director of Blue Pod. "This operation represents a significant opportunity for Lavazza to grow in the country - explains Zaccareo - leveraging on the current expansion of the Australian market and on the strong attention of the local population for quality coffee".