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July 21, 2020 "By 2030, Apple will be a zero-emission company, from the supply chain to the energy you use in every device we produce. The planet we share cannot wait."

It's the same Tim Cook, Apple's CEO. to announce the 'green' turning point of Cupertino, which is already "zero emissions as regards corporate activities" and the new commitment "means that by 2030 every device sold by apple will have a net climate impact of zero". 

"Climate action - adds Cook - can be the basis for a new era of innovative potential, job creation and lasting economic growth. With our commitment to 'carbon neutrality', we hope to be that ripple in the pond can create a much wider change. "

By 2030, Apple's entire business will be carbon neutral - from supply chain to the power you use in every device we make. The planet we share can't wait, and we want to be a ripple in the pond that creates a much larger change. https://t.co/bltmlnau1X

- Tim Cook (@tim_cook) July 21, 2020
The Cupertino road map
To achieve the zero emissions target within ten years, the Cupertino company has given itself a 'road map' which includes identifying new ways to reduce the use of energy in its corporate structures, the use of low carbon materials and recycled materials in its products and also to innovate in the recycling of products, for example robots for the disassembly of devices already in use. Apple says it intends to continue investing in forests and other nature-based solutions worldwide to cut emissions and is committed to governments, businesses, NGOs and consumers to support policies to strengthen environmental protection and the transition to environmental protection. 'clean energy.

Racism and climate change tackled together
At the base of the initiatives, an impact accelerator on investments in smaller companies that bring significant results in the supply chain and in the communities most at risk from the environment. An accelerator that also affects Apple's initiatives - such as that for $ 100 million in racial equity and social justice - that address education, economic equality and criminal justice reform.

"Systemic racism and climate change are not separate issues and do not tolerate separate solutions," said Lisa Jackson, Apple's vice president for environment, policies and social initiatives. "We have the opportunity to help build a greener and fairer economy in which we develop whole new industrial sectors, in an attempt to leave the next generation with a planet worth calling home."