When politicians invite themselves to a social network, it is proof that the latter becomes essential. Emmanuel Macron, Jean-Luc Melenchon ... Tik Tok and its almost one billion subscribers is revolutionizing the small world of social media. His short videos also impacted a poorly developed music industry. But can it revive it? Response with songwriter Mathieu Hocine, aka Kid Francescoli on Tik Tok, and Amélie Ebongué, social media expert.