The magazine Resumé was the first to tell about the advertising nonsense in a holiday supplement in DN.
“We often describe Norrland a bit carelessly, as a homogeneous area far, far up in Sweden. But it is so much more than that, ”it said in the advertisement that wanted to get people to travel in Norrland.
An honorable statement, if it were not for the own, careless, design of Norrland.
"There was no time to be careful"
According to Mats Larsson, who made the layout for the advertising magazine, it was a stressful image search that led to the miss.
- The picture was picked out after a quick search from unsplash.com about two minutes before it was going too late to the printing house and there was unfortunately no time to be careful or check several times, Mats Larsson wrote in an email comment to Resumé.