China News Service, Zhangzhou, July 14 (Zhang Jinchuan, Gong Wen, Ye Qiuyun) "The mainland market is vast, the beauty industry is very suitable for e-commerce sales, and the company's products are shifting from export to domestic sales." Wenzi continued to cultivate her "beautiful cause".
For this "beautiful cause", not only Zeng Wenzi, but also her husband, son, daughter-in-law are deeply involved. Last year, this family of Taiwanese businessmen was named "the most beautiful family in the country."
"Young people have a better understanding of new retail and e-commerce formats, and they are dominated by their ideas in marketing. We are very supportive," said Taiwanese businessman Wu Xiqi. Photo by Wang Dongming
In 1997, Zeng Wenzi and her husband Wu Xiqi went from Zhanghua, Taiwan to Zhangzhou, Fujian to start a business. Now he is the deputy general manager of Zhangpu Cailuhua Cosmetics Co., Ltd. When it comes to beauty and skin care, she admits that this gives her a lot of meaning, "This has become an indispensable part of my work, family and life."
Entering Zhangpu Cailuhua Cosmetics Co., Ltd., I saw that the company's exhibition hall was like a girl's large fantasy makeup table, and various kinds of makeup and skin care products were on display. In the factory workshop, exquisitely shaped cosmetic hoses and plastic shells are successively produced. For more than 20 years, this "beautiful factory" of more than 20,000 square meters has produced hundreds of beauty and maintenance products, mainly sold to Europe and the United States.
In the company's exhibition hall, all kinds of color cosmetics and skin care products are on display. Photo by Wang Dongming
In recent years, the company has launched an e-commerce platform, created beauty brands such as "Boer" and "Lvye Wonderland", expanded "micro-commerce" and e-commerce sales... New brush.
"There are more and more beauty-loving people who follow the trend in the mainland, and the market is very impressive." In Zeng Wenzi's view, expanding domestic sales must keep up with the "new retail" trend. "With production advantages, joining e-commerce sales can reduce marketing costs. , The beautiful'Net Red' anchors on the online platform are also very suitable for consumer groups."
"The mainland market is vast, and the beauty industry is very suitable for domestic e-commerce sales. The company's products are shifting from export to domestic sales." Taiwanese businessman Zeng Wenzi said. Photo by Wang Dongming
Wu Xiqi, who was accompanied by Zeng Wenzi and led the reporter to visit the company, said that the company's output value last year was 75.36 million yuan and 90% of its products were exported; this year, affected by the new coronary pneumonia epidemic, the pace of products entering the mainland market has accelerated. "
Recalling that when I first arrived in the mainland, my husband and wife had a lot of emotions: the company has been relocated, from Jiaomei Town, Longhai City, Zhangzhou, to Lantian Industrial Zone, and finally settled in Zhangpu County. .
After several twists and turns, the husband and wife have always insisted. The wife pays attention to market research and docking with customers. The husband is responsible for R&D and design, which makes the "beauty career" develop steadily. What made the two more confident was that after his son Wu Darn graduated from Beijing University of Traditional Chinese Medicine, he resolutely gave up the opportunity of big city development and came to Zhangpu to run the company together.
For more than 20 years, this "beautiful factory" of more than 20,000 square meters has produced hundreds of beauty and maintenance products, mainly sold to Europe and the United States. Photo by Wang Dongming
"I hope to enter the local market, achieve fine enterprise management, and develop in many ways." Wu Daen started as a packaging worker and has now become the company's purchasing manager. "The rapid development of the mainland gives me a prosperous feeling."
"Young people have a better understanding of new retail and new e-commerce formats, and they are dominated by their ideas in marketing. We are very supportive." Wu Xiqi and Zeng Wenzi and their husbands and daughters worked hard to create a comfortable family environment for their children and set out to take the baton. To the younger generation.
"I hope to enter the local market, achieve fine enterprise management, and develop in many ways." Wu Qing of Taiqing tells his new development thinking. Photo by Wang Dongming
"Family members have a clear division of labor, are busy and care about each other." Zeng Wenzi said with a smile, this is the continuation of "beautiful career". She also incorporated the "family approach" into corporate management, and employees called her "Lu Caihua's mother."
In addition to the main business of beauty and skin care, Zeng Wenzi and his wife also founded the Pineapple Farm. Zeng Wenzi said that pineapple can be extracted from enzymes to make skin care products, and can also be made into pineapple crisps and pineapple juice, and pineapple peel can also be used to make detergents.
In recent years, the domestic e-commerce platform has been launched, creating domestic beauty brands such as "Boer" and "Lvye Fairyland", and expanding the sales of "micro-business" and e-commerce... Expanding domestic sales has become a beautiful factory for Zeng Wenzi. "'S new brush. Photo by Wang Dongming
Not long ago, Zeng Wenzi's younger brother Zeng Yingxuan also came to Zhangpu to expand ecological agriculture with Zeng Wenzi. Zeng Yingxuan said that he is "first try first" here, if the prospects are good, her daughter will also develop in the mainland.
"This is our family, and the family should face it together to make the career and family complement each other." Zeng Wenzi revealed that the family is planning a "net red" anchor training to bring together the comprehensive beauty DIY, family education, and product exhibition sales. The tourist factory will also begin operations at the end of the year. (Finish)