China News Service Client, Beijing, July 15th (Reporter Li Jinlei) "Finally waited!" On the evening of the 14th, the news of "resuming cross-provincial team tour" swiped in the circle of friends of travel practitioners, many tour guides saw this news The first time it was reposted, it felt quite a long time to meet Gan Lin, Xi Da Da Ben.
Data Map: On May 1, 2020, tourists lined up to enter the Palace Museum. China News Agency reporter Sheng Jiapeng photo
Tourism is ushering in a restart
On July 14, the domestic tourism industry that was hit hard by the epidemic ushered in a lot of good news.
One is to resume cross-provincial (regional, municipal) team tourism. According to the "Notice on Promoting the Expansion of Tourism Enterprises to Restart and Restart Businesses" issued by the General Office of the Ministry of Culture and Tourism, the cultural and tourism administrative departments of various provinces (autonomous regions and municipalities) have passed the , City) Party committees and governments agree to resume travel agencies and online travel companies operating cross-provincial (regional, city) team tourism and "air ticket + hotel" business.
The second is to limit the tourist attractions to 50%. The scenic spots should continue to implement the requirements of "limits, reservations, and peak shifts", and the number of tourists received should be adjusted from 30% to 50% of the maximum carrying capacity.
"After four or five months of hard work, I was crying when I saw the opening of inter-provincial tourism." Mr. Xing, a Ctrip travel store in Shanghai People's Square, said that since receiving notice, landlines, mobile phones, and WeChat have hardly stopped.
Data Map: May 1, 2020, Mutianyu Great Wall Scenic Area, Huairou District, Beijing. Photo by Jia Tianyong, reporter from China News Service
Search volume for domestic group tours soars
Not only the tour guides are excited, but also the tourists who are eager to try and want to fly themselves. The search volume of group travel and other products on major travel platforms has skyrocketed.
After the news was released, the search volume of vacation, hotel, civil aviation and other sectors on the Ctrip platform increased rapidly. The domestic search volume of group travel and free travel soared by 500% compared with before the opening, and the domestic tourists' willingness to travel in summer vacation was quickly stimulated.
As of 9pm on the 14th, the search volume of the Qunar website related to group tour products increased by 4 times compared with the previous period. Hainan Island Tour, Yunnan Folk Tour and East China Tour became the most popular routes.
According to a recent survey organized by Ctrip Tourism, 88% of users have the willingness to travel across provinces this year, a new high. More than 70% are willing to choose to travel after opening. In terms of destination selection, users mainly prefer destinations with lower risks and destinations with greater discounts.
The orderly recovery of cross-provincial tours is at the right time. As of July 14, there are no high-risk areas nationwide, and Beijing has no new confirmed cases for eight consecutive days, which creates the best prerequisites for the recovery of inter-provincial travel.
Summer vacation or rush peak
At the moment of the summer vacation, Ctrip big data shows that July and August of this summer will usher in a relatively continuous wave of peak travel.
From the data point of view, the number of summer bookings for air tickets in Beijing has ranked first in the country. Among them, Beijing travellers' search for Sanya has increased 116% compared with last month. In terms of hotel reservations, Beijing is second only to Shanghai, and domestic residents' summer travel needs are urgently needed to be released. .
Gou Zhipeng, president of Qunar.com, said that after lifting the ban on group travel, the suppressed travel demand will be greatly released. In the summer, the tourism industry will also be injected with new vitality.
Data Map: Tourists visit the Xi'an Songcheng Performing Arts Kingdom Scenic Area. Yang Chenshe
Tourism is expected to pick up further
The scale of resumption of production in the tourism industry has expanded again. From the outside, this will become the strongest "stimulant" to help the recovery of the tourism industry. It not only solves the problem of insufficient effective demand, but also restores tourists and tourism enterprises. confidence.
Gou Zhipeng believes that as the most complex and influential travel category in tourism products, group tours not only involve upstream and downstream suppliers such as travel agencies, but also have a direct impact on tickets, trains, hotels, and scenic spots. The gradual opening of group tours will mark a comprehensive "restart" of the domestic tourism market, and tourism products such as scenic spots, hotels, and transportation will also usher in a new round of "warming up" under the stimulation of group tours. The travel demand, which has been suppressed for more than four months, will be further released.
It should be noted that after the cross-provincial tour is released in an orderly manner, tourists still need to do personal epidemic prevention. "Reservation tour" will still be one of the main forms of tourists travel, and the national scenic spots will also strictly implement the real-name reservation system to promote time-sharing reservation tours, guide tourists to travel on different peaks, and prevent bunching. (Finish)