(Under the guidance of Xi Jinping’s new era of socialism with Chinese characteristics-new era, new as a new chapter, General Secretary Xi Jinping’s concerns)

  Xinhua News Agency, Beijing, July 14th, Title: Let the Fragrance of Hundred Flowers Enrich Your Heart-Taste Our Well-off Life from "Cultural More Prosperity"

  Xinhua News Agency reporter Zhou Wei

  General Secretary Xi Jinping pointed out that culture rejuvenates the country and prosperity, while culture is strong and nation is strong. Without a high degree of cultural self-confidence, without cultural prosperity, there would be no great rejuvenation of the Chinese nation.

  In the struggling journey of comprehensive well-off and national rejuvenation, the construction of socialist culture with Chinese characteristics has been comprehensively promoted, the main melody is louder, the positive energy is stronger, the cultural self-confidence is more prominent, the cultural innovation and creative vitality are fully burst out, a blossoming flower and a more prosperous culture China is coming to us.

Sing a good new life on Xiaokang Road

  "People's longings must be remembered, roll up your sleeves and work hard. A well-off life will be achieved, and you will start a new journey of construction." On May 15, the "grassroots preaching" organized by Tianjinyuan Community, Chengguan Town, Yongchang County, Jinchang City, Gansu Province entered the community. During the event, 74-year-old party member Jin Dingguo sang the self-edited small song "New Thoughts Move the Heart".

  "Tell the truth with short stories, spread the new ideas in the local dialect, and the masses are happy to hear." Jin Dingguo said.

  In Jinchang, "New Era Civilization Practice" infiltrates people's new life, and features a "service menu" benefiting thousands of households: "Civilization Practice for half an hour", "Cloud Classroom · Micro-preaching", the guiding principle of civilized practice; "Good mother-in-law, good neighborhood point" "Like" makes the family more warm and the neighborhood more harmonious; the "filial piety matrix" and "division of meal clips" convey the positive energy of civilized country style...

  Since the Eighteenth National Congress of the CPC, focusing on meeting the new needs of the people's spiritual culture, my country has vigorously promoted supply-side structural reforms in the cultural field, and enhanced the people's sense of cultural gain and happiness with high-quality cultural supplies.

  Starting from June 1, Inner Mongolia launched the theme activity of "Ulan Muqi Qiyue · Everything for the People", and the region's "red literary light cavalry" carried out poverty alleviation policy promotion, "micro lecture" online tutoring, ethnic arts on campus and other activities To sing the new life of herdsmen on Xiaokang Road.

  The 2020 Shanghai Folk Culture Festival, which opened on March 28, used "Culture Shanghai Cloud" as the main platform to launch activities such as "Enjoying Arts" and "Yunyou Cloud Purchase". The number of hits on the first day of the launch exceeded 10 million; The “Ben Xiaokang” knowledge contest attracts people to answer questions while learning, and to experience the beauty of Xiaokang according to their lives.

  The annual International Lighting Festival is a romantic agreement between Guangzhou and citizens and tourists. From 3D building projection, laser singing and dancing show, to creative lighting competition, animation carnival, "culture + technology" lights up people's lives.

  Adhere to the people as the center, cultural reform and development to produce brilliant transcripts. As of the end of 2019, there were 44,073 mass cultural institutions in China, and a total of 2.45 million cultural activities were organized throughout the year; in 2019, China's cultural industry continued to maintain stable and rapid development, the development of new cultural formats was strong, and enterprises of cultural and related industries above the national scale operated Revenue is 866.4 billion yuan; the total box office of the national film in 2019 exceeded 64.2 billion yuan. Domestic films such as "My Motherland" and "Wandering Earth" won the audience with Chinese stories...

  A rich spiritual and cultural life is what a well-off society should be. Looking at the new era, the project of warming people's hearts and benefiting the people, the creation of a spiritual civilization blooming everywhere, the integration of cultural and tourism development with poetry and distance, and building the cultural foundation for a well-off society in an all-round way.

Practice core values ​​and be a newcomer of the times

  From "Hot Dry Noodles Come on", to "Hot Dry Noodles Wake Up", "Hot Dry Noodles, Long Time No See", and then to "Stable, Noodles with Soy Sauce", the cartoon work of Tianjin girl Chen Yuting became a "brush screen" Make. "Arouse the warmth and love of everyone with the taste of hometown deep in the memory, cheer up Hubei together and cheer for Beijing." Chen Yuting said.

  Concerned about the great love and noble sentiments on the front line of the epidemic prevention, the key works of the Chinese Writers Association in 2020 support the addition of the special topic of "fighting the epidemic situation", and the works of "Defending the Breath" and "Jinyintan" and other works tell the true story of the Chinese people fighting the epidemic.

  In this war without smoke, people once again deeply perceive and comprehend that the core values ​​of socialism are a strong appeal that unites consensus, strengthens self-confidence, and promotes the national spirit.

  In late May, students from Yuying Middle School in Jinan City, Shandong Province returned to school to resume classes. "We don't waste time on important anniversaries during home. On Lei Feng Memorial Day and May Fourth Youth Day, we write poetry and prose, and use the Internet to communicate and recite." Li Yuhan, a junior sophomore, said, "inheriting the red genes and striving to be an era In the "Newcomer" theme moral education class, the teacher inspired and cultivated the family feelings of the students who resonated with the same frequency of the times with the magnificent anti-epidemic course.

  With the theme of "Inheriting the Red Gene and Striving to Become a Newcomer of the Times" educational activities are carried out across the country, the majority of young people have drawn on the forward forces from the red culture and strived to grow into a newcomer in the era of national rejuvenation.

  To culture soul, bacon cast soul. In recent years, rich and colorful cultural services and artistic practices have dedicated the people to the fine arts and used Mingde to lead the fashion. The National Art Museum of China "creates figures for the new era" and integrates public education and artistic creation; the Chinese Federation of Literature and Art has formed a team to carry out condolences and cultural assistance, and cheer for the broad masses of people on the front line of poverty alleviation; The project takes the important time nodes as the coordinates of the 70th anniversary of the founding of New China, the comprehensive establishment of a well-off society, and the 100th anniversary of the party, and strives to create phenomenal works.

  In July, tourists from Jinggangshan and other revolutionary sacred places gradually increased. People came here to experience the revolutionary culture and relive the revolutionary spirit.

  At the Jinggangshan Revolution Museum in Jiangxi, the red tourism explanation mode accurately interpreted the history of the revolution, allowing tourists to feel and understand; the Gutian Scenic Spot in Fujian launched high-quality routes such as "Red Earth Runs Heart and Fire", turning red resources into "red classrooms"; Cloud Live went into the Liupanshan Red Army Long March Scenic Area in Guyuan, Ningxia, and inspired people to take the long march road of the new era through the lens...

Resolute cultural self-confidence to retain new homesickness

  Danba County, Sichuan Ganzi Tibetan Autonomous Prefecture is a place where Tibetans, Qiangs, Hans and other ethnic cultures blend, forming a unique Jiarong Tibetan culture.

  In the verdant valley, the embroidered ladies sat together, chatting and laughing, threading needles with clever hands, flipping up and down the flying room, a set of exquisite and unique Jiarong garments were made.

  During this year's Cultural and Natural Heritage Day, the "Jiashurong" handicraft workshop participated in the "Non-legacy Shopping Festival", and the online and offline sales of the embroidered women's Tibetan clothing reached 180,000 yuan.

  Amu, a 56-year-old poverty-stricken household in Peier Village, Badi Town, Danba County, and her husband worked in the workshop, earning more than 5,000 yuan a month at most, and the family got rid of poverty last year. "Now there are more and more tourists, and I want to make my home a bed and breakfast in the future." A Mu said happily.

  The cultural heritage passed down for millennia has brought new life to poverty alleviation. The figures provided by the Ministry of Culture and Tourism show that there are more than 2,000 non-legacy poverty alleviation and employment workshops set up across the country, bringing nearly 500,000 jobs and more than 200,000 poor households out of poverty. On the way to Ben Xiaokang, cultural self-confidence retains the "old craft" and weaves out "new homesickness".

  During the Spring Festival of 2019, from "The New Year in the Forbidden City" to the "Shangyuan Night", the "New Year in the Museum" has gradually become the New Year customs; during the epidemic of this year, "Panorama Forbidden City" and "Suzhou Museum of Reality", etc. The batch of digital projects goes online, and the “Yuanguan Exhibition” of the house becomes a new way of cultural life... Adhere to creative transformation and innovative development, so that the cultural relics collected in the Forbidden Palace, the heritage displayed on the vast earth, and the words written in ancient books "Live" to nourish the spiritual world of contemporary Chinese.

  As a sacred place to prove the history of more than 5000 years of civilization in China, on July 6, 2019, the site of the ancient city of Liangzhu was included in the World Heritage List. Since then, China has 55 world heritage sites and 40 projects have been included in the UNESCO Non-Legacy List (Roster), ranking among the highest in the world.

  On July 6, 2020, the site of Liangzhu Ancient City ushered in the first "Hangzhou Liangzhu Day". The 5G full coverage of the park, the visualization of technology monitoring, the splendid "cloud exhibition", the endless stream of cultural and creative products, as well as "people-friendly" activities such as creative markets, research practices, and interactive games. The ancient heritage is thus integrated into modern life and tells the story of Chinese civilization. s story.

  Zhang Junjie, Secretary of the Party Working Committee and Director of the Management Committee of the Liangzhu Site Management District in Hangzhou, said: "We are confident that this heavy world cultural heritage will be well protected, managed and inherited, so that the fruits of protection will benefit more people and Liangzhu. Show the permanent charm and bloom the style of the times." (Participating reporters: Wang Jing, Lang Bingbing, Xu Xiaoqing, Deng Ruixuan, Zhou Runjian, Xiao Haichuan, Wu Huiying, Kang Jinqian, Feng Yuan)