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Chrissie Hynde (68) returns to lead The Pretenders in 'Hate for sale' (BMG), the group's eleventh album in its four decades of history. A return to business as usual after the dabbling started on the first solo album ('Stockholm', 2014) by the US rocker based in the UK

"We wanted the songs to be short, danceable, radioable and recorded by the group without anything else. It was like making a cake. It turned out exactly as we wanted and it has not collapsed," says Hynde with that carefree tone of his. No big ambitions: just to have fun in the time that we have left alive . "I have been faithful to Pretenders because James Honeyman-Scott, my original guitarist, really invented this sound. And since he died at 25, we never had the opportunity to take it as far as we could. I think that has been the key to longevity of the group, because I've tried to keep Jimmy's legacy. "

Despite that appearance of lightness, the album title already points things: "I hate for sale." Hynde explains: "Everything is for sale, everyone has something to sell. There is also the issue of technology, of the internet. That is just a tool, like a pencil: you can write a fantastic novel or you can use it to attack Someone, I personally have never used social media or seen a reality show, but I am interested in today's delusional level of communication, where an idea, a discomfort or false information can be planted anywhere in the world by anyone. make it good with computers. "

On the other hand, the singer-songwriter thinks that "it is an excellent time for social networks to spread many valuable or true things. Like the murder of George Floyd at the hands of the police: it became viral immediately and has made a point turning for the entire black community worldwide. It's the beautiful part of virality . "

The album was conceived before the pandemic, so it doesn't talk about it. But Hynde says she hasn't let the creative opportunity pass. "This is not inspiring for those who have lost their jobs and have to take care of their children. But it is inspiring to see that things can stop and change. Not so people, because most do not change until they are forced" . The coronavirus "has put us all on the same wavelength, which is something that has never happened before. And it is also a way of mobilizing people, because we are all doing the same thing." And, as an ecologist and declared vegan, she assures that "it is a miracle to see how quickly Nature is healing itself . "

Going to the concrete, Hynde confesses: "The most creative project that I have done in many years have been the versions of Bob Dylan that I have done with the mobile these months. You do not need a budget of five million for a fucking video, nor studio tricks. All it takes is a song and a voice. "

Which leads you to another reflection on another of the constants of today's world: the desire for youth. "If you're 80, you should have more to say that if you have 20" sentence. "Since we are talking about Dylan, his latest album is amazing and he is talking about his life now, not the past."

Regarding the new rhythm of modernity, he neither enters it nor avoids it. Just sit and watch. "The protest song of the 60s and punk were street music, made by people who knew each other out there . Now people are isolated and they don't need each other on the street. You go to a bus stop and see 20 people with their phones, "he reflects. "Older people, promoters, agents, managers, the recording industry ... For the first time, nobody knows what is going to happen and they cannot control it. But it is the kids who go around with their headphones who do. they're catching. "

Hynde, with the current formation of Pretenders.BMG

What about politics? "I did not vote for Trump nor did I vote to leave the European Union in 'Brexit'. And I am not sure how all that happened: there are many theories about who is managing everything," she insists, referring to the dark threads behind elections and elections. , according to her.

Hynde has worked with Frank Sinatra and has the children of two recent British music stars such as Ray Davies (The Kinks) and Jim Kerr (Simple Minds). People like her roll and it is practically impossible to find a colleague who will say a bad word about her. But she doesn't give it much importance: "I don't like the culture of celebrity. I suppose humanity has always had it, we always look at leaders and power. But now it's stupid: any idiot can get up there." He prefers the simple things: "I like walking down the street, taking the bus, going to the corner store where I am not a rock star ... The most common moves. I like going to cool restaurants, but it makes me more happy to sit outside my house in the middle of the city eating pizza with my friends. "

"The celebrity," he stresses, "prevails over your freedom: if you can't go to a restaurant or if you have to go with a bodyguard, it's like living in a maximum security prison. And I don't want to go to prison." Every day, he says, "You have to be human" and not God. "I do not care to meet 'celebrities'. I have met all of them and some are interesting and some are not."

Hynde is also one of the female rock icons, alongside the handful of women of her time (Patti Smith, Joan Jett) who led the way. "I don't think music has a genre," he says. "Feminism has gone through transformations in each decade and in each generation has dealt with different complexities. I, for example, have never felt discriminated against in music because I felt that I offered something with my voice in a song and because I consider myself to be a good leader. And the public wants that. I mean, men love women who play guitar. If you went to a fashion show tomorrow and asked the models if they would rather do that or play the guitar in a group, I'm sure. that everyone would say the second. "

But the last 20 years "have been especially influenced by the mass media," he believes. "All the girls have grown up watching MTV. And frankly, the women who were out there were making 'soft' porn videos. So they think that's female empowerment. But dressing like a whore is not empowering. So you have young girls dressed like prostitutes because that's how they've seen pop stars go. But when a man treats them like a prostitute, they don't like it. Instead, if you dress like a road crew [laughs], people will treat you like such. But, hey, if you want to be a whore, go ahead, no problem. "

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