The British Labor Party has decided to join the boycott of advertising launched against Facebook to demand that the social network do more to combat hate content, one of its officials announced on Sunday.
"All members of the Labor Party use Facebook to get our message out," said Rachel Reeves on the BBC, "but what we are no longer doing is advertising on Facebook."
According to the Sunday Times, the leader of the Labor party Keir Starmer decided to set up a "total boycott" of the advertising of the political formation on Facebook in solidarity with the movement "Black lives matter". According to the newspaper, the party spent more than £ 1.2 million on social media ads during the last legislative campaign on December 12.
It is a way of "putting pressure on Facebook" so that the social network does more against "delinquency and hate speech," said Rachel Reeves.
Already followed by nearly a thousand companies - including Adidas, Levi's, Coca-Cola, and even Starbucks - the #StopHateForProfit campaign was launched a few weeks ago in the United States by civil rights organizations on background of protests against racism and police violence in the country after the death of George Floyd.
If Facebook puts forward the measures and investments it implements to fight against online hatred, associations consider them insufficient.
© 2020 AFP