China News Service, July 11th According to the European version of the European Times, on July 4, the long-dead Britain ushered in the long-awaited unblocking. The streets and all walks of life have regained their vitality and vitality. Practitioners from all walks of life in the Chinese industry have no lack of prudence and care, and are fully waiting for a restart. Chinatown in London started to understand the "first shot", the catering industry and supermarkets switched to the "post-epidemic" mode, online clothing e-commerce counter-current, the tourism industry unexpectedly warmed up...The Chinese businessmen in the UK passed the peak of the epidemic with strength and toughness. I believe that the future can be expected.
London Chinatown restarts with many highlights
On July 4, England, who pressed the pause button for more than three months, ushered in the largest and most comprehensive "unblocking" of various industries, and was called "Super Saturday" by the media. In Chinatown, London, the “First Shot” was launched. Not only the London Chinatown Chamber of Commerce sponsored by the British Association of Zhejiang, Hunan and Zhongshan Association actively participated in the restart ceremony, free distribution of masks and no-clean hand sanitizers also really assured every customer in Chinatown.
The red lion and two little lions maintained a one-meter social distance at the site of the restart ceremony. The vibrant lion dance injects a vibrant color into the restart of China Town. Many people also come here. Paula from Italy has lived in London for 8 years, and Carmelo from Spain has lived in London for 3 years. They told reporters that it is very good to be able to go out and walk around now and come to Chinatown again. Carmelo said that they are waiting for the lion dance performance here. Usually there will be many people watching the lion dance, but today it happens to be seen when there are not many people. Paula said that it is very safe to come to Chinatown now, but you should still pay attention and be vigilant no matter where you are. Paula and Carmelo also received the anti-epidemic materials distributed on site. They thought the activity was very good and made everyone feel the warmth of the Chinese community.
In addition to restaurants in the shops that opened in Chinatown, the barber shop also welcomed many guests. Mr. Li, who was studying at Imperial College of Technology, told reporters that this was his first visit to Chinatown after three months. "Hair is really too long, so let's hurry up and get a haircut today." Li said that although he will not come to Chinatown as frequently as before, he still feels safe in Chinatown.
Restaurants that choose to open dine-in on July 4 face a situation that may be different from what was expected. Andy, the manager of Beijing Dumplings, told reporters that 90% of the guests who come here are local residents of the UK. The entertainment venues such as the nearby movie theaters have not yet resumed work. Coupled with the sudden drop in tourists, the business is not ideal. Talking about the future business plan, he said that the business hours may be adjusted according to the flow of people, and the door will be opened normally and closed early. At the same time, if the business in the store is not so busy, some employees may be reduced to reduce some costs, but it is not necessary to consider a "price war."
With the complete unblocking of the Chinese Community Centre in London, the UK has reopened its doors to welcome the arrival of Chinese. Community Center Chairman Qiu Yuyun MBE told reporters that at present, the development of consulting services is non-stop, and there are many people who apply for welfare for several months to the center. The center plans to start takeout and haircut business in two weeks. For safety reasons, all group activities have not yet started, and courses such as dancing are still taught online. In addition, because there are still hidden dangers when the elderly go out, the center's volunteers to help with shopping and other services have not stopped, and the telephone contact with the elderly has not been terminated.
Chinese catering, supermarkets are ready to go on the road
Under the epidemic, the Chinese catering industry still faces many inevitable challenges. ChewFun, a “very popular” rice noodle shop on London’s Liverpool Street, experienced many twists and turns in just two weeks after the take-out opened. Mr. Chen, the boss, told reporters that although the sales in the two days before the delivery of the delivery service were far from expected, a significant improvement occurred a few days before the end of the second week, but unfortunately due to the cost of the delivery platform and the salary of employees , The total revenue is still slightly lost. In addition, many customers who want to place an order do not live in the coverage of the takeaway platform, which also causes a large part of the business loss.
Although he had thought about whether to close the door and recharge, but the opening of just two weeks also made Mr. Chen eat a reassuring pill, "As long as the guests still like this, I have confidence!" He said, even facing Due to multiple pressures, the turnover has reached the standard more than a week after opening. Coupled with the fact that some employees can take a rest at home and the cost is controllable, Mr. Chen decided to continue to "go forward with weight". He is also preparing to formulate new marketing strategies when the business is not so busy, and welcome the return of September's crowd with the best state.
After the unsealing, Chinese students who were temporarily unable to return to China due to the epidemic gradually went out to shop. After experiencing the backlog of goods and the loss of customers in the industry, several Chinese supermarkets in Sheffield successively bought new products, canceled clearance discounts, and gradually returned to the right track. After the unblocking, the online distribution services of the Chinese Super League during the closure period have also been adjusted accordingly. Some cancelled the online delivery service, and some lowered the delivery amount. In addition, in order to ensure the safety of customers and supermarket employees, a plastic protective board was erected at the cash register of the supermarket, and hand sanitizer was also placed at the entrance.
Clothing industry e-commerce picks up
The clothing store ushered in the opportunity to open the physical store as early as June 15. Wang Yajing, the founder of MissPatina, told reporters that because it had been opened for less than two weeks, he did not see much change. But for her, after the epidemic reshuffle, she saw the flexibility and more potential of small companies. MissPatina, the main online sales company, has established an emotional connection with the continuous interaction with guests on social media. After the outbreak, it feels "closer" to customers.
At the same time, MissPatina also developed new highlights through remote collaboration during the closure of the city. In the past, every new season's promotional photos were shot in castles or museums, but during the epidemic, the clothes were sent directly to the model, allowing the model to play freely. Instead, the finished product presents a casual style of wearing bloggers, which is closer to the aesthetic orientation of young people nowadays and the concept of "wearing at home".
Wang Yajing analyzed that the epidemic situation is like a big wave, and the clothing brands that are limited to pursuing fashion appearance are tired of following the trend and are "more dangerous" in the crisis environment caused by the epidemic. However, if the brand has connotation, each piece of clothing has its own story, guests choose Not only is the beautiful appearance, but also the ingenuity behind the design, it also gives the brand toughness. Compared with before the epidemic, more customers sent out pictures of themselves wearing the brand's clothing. Users from different countries and different skin tones are sharing their daily lives. Not only are there girls in the sweet forest, but also cool girls with tattoos and punks. As the founder of the brand, she feels that when the clothing collides with cultural diversity, the sparks produced are even more beautiful.
Talking about future plans, Wang Yajing lamented that fortunately, the main business is online, and the previous model of cooperation with many European shops has also shown signs of decline in recent years, so it is still mainly based on e-commerce. The physical store in London is slightly bleak even if it opens.
Chinese Media: “Breath Together” with New Crown Watches Close to Changes After Unsealing
Since the UK's complete unblocking on July 4, most industries have gradually entered a recovery state. Li Qiang, the head of the British edition of "European Times", who has never stopped during the epidemic, said that after the unblocking, some customers have become more clear about the promotion goals and directions for the next, and increased communication with the media on the promotion plan . Judging from the focus of the report, there are more social changes and conditions before and after unsealing. Some media hold a cautious attitude. Although the UK is fully unblocked, the number of newly diagnosed cases per day is still decreasing, but it is still considerable. How to develop "interdependence" with the new crown has become one of the key considerations.
At present, the epidemic situation has indeed caused a very serious impact on many industries, and some enterprises will have some practical difficulties in promoting budgets and participating in activities. As a promotion and communication channel, Li Qiang said that from an operational perspective, he hopes to take on the social responsibility of co-development with businesses and help them recover faster. From the content point of view, Li Qiang said that some readers are still watching the epidemic, so they will pay close attention to the epidemic and social development, actively report the real situation after unblocking, and help the people to protect through the actual content. Work, and help readers make judgments about future development plans, plan their own travel, work, life and other arrangements, while fighting against the epidemic, and achieve their own life goals.
Blowout business car small package orders increase
On July 4, the UK officially lifted the seal, and business and travel are gradually returning to normal. From the perspective of tourism, Zhang Nuo, deputy general manager of Hainuo Tourism, told reporters that he can feel the vitality of the tourism industry is slowly being activated Each supplier has become more active than before, and the recovery efficiency and cost price are much better than before the outbreak.
The main customer group of Hainuo Tourism is not only domestic guests, but also international students and Chinese in the UK. But because the Chinese team travel ban has not been lifted, Zhang Yu said that they have temporarily focused all their attention on the UK market that has just been unsealed.
Zhang Yu said frankly that this backlog had a considerable period of travel demand. It was just released at the time when the British unblocked, and a small blowout was ushered in.
In addition, Hainuo Tourism noticed that some changes have taken place in everyone's travel habits after the epidemic. The way of travel has changed from the previous bus group to more customized tours and package tours, and the tourist destinations have also changed from traditional tourist cities and tourist attractions to seaside coasts, national parks and other places close to nature to a certain extent. Changes have been made, and many guests have higher requirements for the proportion of experience activities in the itinerary.
The tourism industry has been hit by this epidemic, and how to effectively "restart" after unblocking has become a top priority for various enterprises.
Chinese employees in the automotive industry: "It's still very difficult to return to the epidemic"
British car sales were hit hard during the epidemic. According to the Guardian, UK car sales fell to their lowest point since 1946. Although the auto show and other venues have been reopened after the unsealing, the industry situation has picked up, but Mr. Lu, who has been in the auto industry for many years, predicts that it may be difficult to return to the epidemic. "Perhaps it will not be possible to return to the past situation until the end of this year," Mr. Lu said. The epidemic has a significant impact on the income of the British. It is not that many British people save themselves in the face of sudden huge economic damage.
The automotive industry has made corresponding adjustments from scientific research to sales. Mr. Lu revealed that in the past, automobile research and development focused on technology update iterations, but now consumers’ understanding of hygiene and epidemic prevention has been extended to automobile design, so manufacturers will use air freshness and filtration as the main marketing points to make customers feel as safe as possible. rest assured.
Physical stores are also actively adapting to the model adjusted to the post-epidemic era. The car showroom divides the area and plans a one-way route (Oneway). The sales manager and customers also use a layer of plastic partition to block the droplets, which is convenient for communication while maintaining social distance. The car viewing process has also changed from the original "walk-in, watch-and-buy" to the reservation system, controlling and reducing the number of people, maintaining efficiency and reducing contact between customers. In the past, the test drive can be accompanied by the staff and explained in the process, but now it is the customer's own test drive. In addition, many manufacturers have now introduced contract-based car loans such as advance deposits, which are "equivalent to discounts in disguise," Mr. Lu explained.
Talking about the future development of the British automotive industry, Mr. Lu said bluntly, it depends on two aspects of demand and purchasing power. In the current epidemic, most people work from home, and the demand for private cars is reduced. Perhaps later, people will prefer to travel independently, which is a good opportunity for car sales. But the prerequisite is that the overall economic environment is restored, and people have disposable funds in their hands. Therefore, this year's discount may continue until the end of the year. After all, for most manufacturers, clearing inventory and accumulating new sales is a major focus of current work. (Chen Siruitian Hao Xuezi Li Yuexin)