Support deliciously at stay home! Corona Food Loss

Support deliciously at stay home! It's about to be reduced Corona's food loss July 9th 20:20

The bustle of people gradually returned to the city, and the store's business has resumed. However, there are some areas where the number of infected people is increasing again, and some people try to stay home as much as they can, saying "I still can't feel relieved." As people tend to stay at home, one of their pleasures may be "ordering and eating delicious foods that are different from usual." The modest enjoyment, in fact, seems to contribute to the consumption of food that has lost its place due to the coronary bruise. (Aya Noda, Reporter, Network News Department)

Reducing food loss is the "best entertainment"

Who spends more time at home ordering food online?

I searched SNS and found many posts. Many of them are aware of food loss such as unsold fruits and processed products.

"I received 6 melons at Corona Food Loss, so I tried to eat it normally."
"A friend of mine in Hokkaido sent me an assortment of sweets. An assortment to prevent food loss due to the effects of corona. "
We have received the Yamagata cherries, the seasonal flavor that can only be enjoyed now. The new life of the corona era is to help reduce food loss and order fresh produce. Eating is the best pastime."

The gift of sweets on the net

With the cancellation of the emergency declaration and the resumption of movements across prefectures, people are gradually recovering their lives, and the inventory of food that was once surplus may have decreased. When I talked to a company that sells lost food online, the situation was still tough.

"PIARY" sells high-quality Western confectionery and processed foods prepared as wedding gifts online. At the request of the bride and groom, this company prepares gifts and delivers them to the ceremony, but since the declaration of emergency in April, all planned weddings have been cancelled. The gifts that can no longer be delivered were returned to the manufacturer.

As the returned ingredients arrive to the manufacturer like a pile and the expiration date is approaching, they are forced to discard. The manufacturer who lost the sales channel and was in trouble consulted with this company if they could sell it cheaply online, and started selling it at a bargain price.

PIARY Uki Yukihime
"The food has a limited shelf life, and we have to dispose of it, so it's very sad that something prepared to make everyone happy is just thrown away, so I started. "

Initially, the manufacturer had 6 million in stock. Although we were able to sell a lot since we started online sales, we still have 4 million units left. Most of the weddings that have been postponed are uncertain when they will be held, and about 90% of the manufacturers at the business partners still have little income, and we are calling for support.

PIARY Uki Yukihime
"You can buy sweets that you don't normally eat easily at a cheap price and eat them at home. I'm still in a lot of trouble, so I'd like to ask for your support."

# Let's eat sea bream Support spread on SNS

Some local governments have lost their place due to the effects of corona and have begun to expand the sales channels for local fish. Uwajima City, Ehime Prefecture, where red sea bream is thriving. Since April, when the state of emergency was declared, hundreds of thousands of red sea breams, which have reached the shipping time, can no longer be sent to hotels and the food service industry.

It is said that a lot of voices from the aquaculture industry gathered in the city, saying that the cost of feeding large amounts of red sea bream to continue aquaculture and the unit price of oversized red sea bream will drop.

So, in the middle of May, the city started a campaign that called for consumption of sea bream using SNS. We asked the general public to post pictures of dishes using red sea bream, such as sashimi and local rice dishes, on SNS, and to describe it as "#Taiba Tabeyo."

The SNS site launched by the city has about 1000 followers, and many people have posted. The city first called for cooperation from supermarkets within the prefecture. We asked them to purchase mainly large red sea bream, which is beginning to be shipped.

Furthermore, as a result of calling on business partners nationwide in cooperation with local fisheries, 200 tons of "Kura Sushi", a major restaurant sushi chain, will be purchased.

Hideki Tanimoto, Mayor Office, Mayor of Uwajima City
"When the area was in a pinch, a large business partner helped me and the producers were very helpful. However, even after the emergency declaration was lifted, the food service industry returned to the customer base. We have limited shipments, and our local freezer is almost out of stock, and we continue to be overstocked.”

Have some luxury at home

The red sea bream aquaculture industry has relied on the restaurant industry. As Uwajima City needs to find a new route, it will work with seven processors in the city to sell "# tai tabeyo BOX," which includes red sea bream processed rice and chazuke, from 9th. I started online.

The aim is to try to avoid eating out and eat a little more luxurious food at home.

Hideki Tanimoto, Mayor's Office, Uwajima City
“If you do not do this, you will not be able to grow the next fry. If you don't do anything, the production area will be lost. I think we must proceed with the understanding of other people.''

Gratitude and compassion for the producers

Food loss that spreads due to the effects of corona. Takuichi Takahashi of the Japan Food Ecology Center, a company that recycles food waste into feed and other sources, believes that food that has gone out of place will continue to overflow for a while.

Mr. Takahashi:
"While there was a situation where there was nothing left in the supermarket while refraining from going out, there were many foods that lost their place of focus, mainly high-quality ingredients such as beef and seafood, due to the suspension of the food service industry. Although there have been some movements in various places, such as selling the food, but only in a part of it, many people are throwing away their food and crying and sleeping. I would like you to consider supporting producers and manufacturers."

It's a little better and more delicious than usual. When I looked it up, I could see the people who made and sold hard in a difficult situation. Now that we spend a little longer time at home, I want to enjoy food while valuing the gratitude and compassion of producers all over the country.