China News Service, Beijing, July 8 Question: Crossing the history of time and space, "Yun You Qiao Bo" tells the story of "Qiao" in multiple languages
China News reporter Ran Wenjuan
Affected by the new crown pneumonia epidemic, the Chinese Overseas Chinese History Museum in July is still closed. Although the pavilion is quieter than in the past, the online live room is particularly lively. Since April 28th, the Overseas Chinese History Museum of China has launched the "Yunyou Overseas Chinese Expo" activity, leading the audience to watch the exhibition online without leaving home. Up to now, the series of activities has launched 11 multi-language live broadcasts, and more than 5.51 million viewers at home and abroad met with overseas Chinese in the "cloud".
Multilingual live broadcast tells the story of "Qiao"
What is the story behind the first five-star red flag rising in the United States? What is the special meaning of the "Chicken Bowl" common in Southeast Asia? What kind of Chinatown style is shown on the old postcards? ...In the live broadcast room, a collection of cultural relics is displayed in front of the camera, and the instructor turns into an "online anchor", telling the story behind the collection.
Considering the different audiences and cultural backgrounds of the live webcast, based on the collection resources and exhibition characteristics, the Chinese Overseas Chinese History Museum focuses on the history of overseas Chinese emigrating overseas, their customs and culture of local life, and what they have done in major historical events Contribution etc.
Multi-language, multi-dialect live broadcast is a highlight of this "Yunyou Qiaobo" event. In the live broadcast for more than ten periods, Mandarin, English, Japanese, Hokkien, Cantonese and Hakka were used for explanation. The live broadcast in different languages will adjust the commentary content for specific audience groups, and the live broadcast time will also consider the needs of overseas viewers.
"In the live broadcast of Min Nan language, I will focus on some stories that are closely related to the overseas Chinese of Fujian origin, such as the deeds of the well-known overseas Chinese leader Chen Jiageng." Zhang Zhijia, the instructor responsible for the live broadcast of Min Nan language, will be based on each live broadcast. Different themes and audiences carefully polished the explanation words, and through the familiar "country sounds", the "high cold" cultural relics became intimate, thereby narrowing the distance from the audience and enhancing everyone's understanding of the overseas Chinese community.
"We chose three dialects of Hokkien, Cantonese dialect and Hakka dialect to explain, in order to arouse the emotional resonance of the audience and better convey Chinese stories and overseas Chinese stories." Zang Jiebin, director of the Chinese Overseas Chinese History Museum, introduced the multilingual live broadcast After being welcomed by overseas Chinese and overseas audiences, everyone exchanged their experiences and feelings for their hometown in the message area, and the response was enthusiastic.
The interpreter of the Chinese Overseas Chinese History Museum is using live Hakka to explain. Photo by Ran Wenjuan
Witness the history of Chinese struggle and enhance emotional communication
Since the outbreak of the New Coronary Pneumonia epidemic, overseas Chinese and overseas Chinese have been running around in various ways, collecting funds and transporting medical protection materials back to China across thousands of miles to contribute to China's epidemic prevention and control. The current outbreak of New Coronary Pneumonia has occurred at various points in the world, and overseas Chinese have actively participated in the work of living in national defense.
Zang Jiebin said that the current global epidemic situation is still in the stage of continuous spread. The Overseas Chinese History Museum of China has the responsibility and obligation to enrich the cultural life of the overseas Chinese community through the collection resources and provide spiritual strength for overseas Chinese compatriots in the fight against the epidemic. At the same time, through the "Yunyou Overseas Chinese Expo", the Chinese people, especially the overseas Chinese, tell Chinese stories and stories, and convey the Chinese voice and the spirit of overseas Chinese.
"No need to render, the true story is most touching." Wang Yuhan, the English live commentator of "Yunyou Qiaobo", said that by telling the story behind the cultural relics, it will help everyone understand the overseas Chinese community through the dusty history and increase emotions. Communication and resonance.
"Historical stories, expressed in different words, don't have a taste." "It's a good feeling that people can still see these history overseas." "The vast number of overseas Chinese living abroad and caring for the patriotic feelings of the motherland moved me."" Thank you predecessors for their hard work."...Every episode of the live broadcast has many enthusiastic audiences writing down messages and expressing their feelings. The small live screen brings together overseas audiences. While looking back at the history of Chinese struggle, it also brings each other's hearts closer together. For the vast number of Chinese youth groups who watch live broadcasts online, "Yunyou Qiaobo" can increase their knowledge and at the same time increase their emotional and cultural identity to their ancestors.
Normalization of live broadcasting to create a unique VR project for Qiaobo
The continuous epidemic has accelerated the "cloud culture" created by "Internet +" into the life of the public. Many museums have adopted the "closed offline, blooming online" approach to provide visitors with a rich cultural experience.
"On the one hand, "Online Exhibition" can break the limitations of time and space, so that audiences around the world can easily visit the museum at any time and anywhere; on the other hand, it provides an interactive platform for communication and exchange between each other. Close to the hearts of overseas and Chinese communities at home and abroad, condensing people's hearts and strength. Although we are far away from each other, we can watch together, want to be together, work together, and win together." Zang Jiebin said, carrying out live webcasts and strengthening online museum Construction is undoubtedly an important innovative approach to the survival and development of many museums and other public cultural institutions under the new situation of normalization of epidemic prevention and control. It is an important measure to respond to the epidemic, spread the good voice of China, and tell the stories of overseas Chinese.
The Chinese Overseas Chinese History Museum is also actively exploring more "touch the net" plans. Zang Jiebin said that Qiaobo plans to normalize live broadcasting and will retain the features of live broadcasting in multiple languages and dialects, while accelerating the construction of VR projects featuring Qiaobo to meet the diverse cultural needs of people of different ages and levels. (Finish)