Paris (AFP)
The French version of the erotic magazine Playboy, which had ceased to appear, will find newsstands in mid-July in a "mook", "more chic" and "thicker" version, the new team announced on Tuesday.
The title was taken up by Medialyd, a small company which publishes cooking and travel magazines but also the erotic bimonthly King and the homosexual bimonthly Friendly, directed by Jean-Christophe Florentin. The latter will be the editor of the magazine.
The new version of Playboy France, quarterly, will have "one foot in the news, even the future, and another in the glorious past", promises a press release.
Sold for 15 euros and printed in 100,000 copies, the first issue will have 210 pages and offers a retrospective from the 60s to the present day.
After more than five years of absence from newsstands, the magazine was taken up at the end of 2016 by a Belgian entrepreneur, David Swaelens-Kane, in duet with the Monegasque businesswoman Monika Bacardi.
It had since ceased to appear in France.
Mythical magazine launched in 1953 in the United States with a particularly sexy photo of Marilyn Monroe on the cover, Playboy stopped appearing in March across the Atlantic, victim of the coronavirus, to focus on digital.
However, he plans to publish a few special issues in 2021.
© 2020 AFP