Who can no longer hold 2.6 billion users of Facebook or even its CEO Mark Zuckerberg accountable? An opinion piece in Observer magazine that vehemently criticizes the community service and its age-old leader says Facebook has escaped control.

- People sometimes say that if Facebook were a country, it would be bigger than China. This is the wrong analogy. If Facebook were a country, it would be a rogue state. That would be North Korea. And it's not a gun. It is a nuclear weapon, writes Observer journalist Carole Cadwalladr.

The reporter bases his claim on, for example, Facebook-assisted atrocities, such as the massacres in Myanmar, and election campaigning by foreign states through Facebook.

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Similar comments on Facebook have been heard for years, including in Finland. In IS Digitoday stated in its news commentary that Facebook has become a monster that is no longer under anyone’s control.

  • Read more: Comment: Facebook has become a monster that is no longer under anyone’s control

In many companies, the CEO has been changed on much poorer grounds, but Zuckerberg’s position at the forefront of perhaps the most influential company in the world seems unwavering. According to Observer Cadwalladr, Facebook is not so much a company, but an autocracy or a global dictatorship run by one man. A man who has repeatedly ignored his reviewer.

New evidence of this apparent indifference was just obtained, thanks to The Information (behind the wall of payments). According to the newspaper, Zuckerberg is not concerned about an advertising boycott launched against the service in an attempt to force the service to crack down on hate speech and spreading false information.

  • Read more: Mark Zuckerberg lost 6.4 billion in a flash - big companies pull ads from Facebook

Giants such as Coca-Cola, Starbucks and Unilever, among others, are participating in the boycott, and now Canada's largest banks, for example, have joined, Reuters reports. According to The Spinoff, Stuff, New Zealand’s largest news site, is experimenting with a complete end to Facebook and Instagram.

The Information heard from participants in a video meeting Zuckerberg held a week ago on Friday that the CEO is not afraid of a boycott of advertisers. Zuckerberg is said to have said “my own bet is that all these advertisers will be back on the platform soon”.

Zuckerberg also allegedly said that practices or approaches to any matter will not be changed because of the threat to revenue - whether it affects a small percentage or any proportion of revenue.

The Observer’s Cadwalladr believes the advertising boycott is a crucial touchstone, whether it succeeds or not. He thinks there’s a turning point in history at hand, and it’s not too late to act yet. The point, though, is. Power is in the hands of users and whether they continue to support brands that advertise on Facebook.