It all started with the mountain hunter platoon in Arvidsjaur challenging Sweden's elite associations to run a mile every three hours for 24 hours. The 191st Stake Company in Karlstad wondered why they had not been challenged, and still accepted the challenge.
And not only that, now they are responding with a new challenge: carry a friend (in this case a doll) of 90 kg on stretcher for a total of 48 hours.