After several months of confinement and a very strange spring, here is the beginning of the school holidays Friday evening, often in France and sometimes on the farm, far from the crowd and the seaside: this is called "the agritourism ", a form of homecoming which could well be boosted by this year 2020.


This should be one of the trends of this summer 2020, because of the coronavirus epidemic: agritourism, that is to say tourism in the countryside, sometimes on the farm, at least far from the crowds and large influxes of coastlines. An opportunity for holidaymakers to recharge their batteries with more authentic destinations close to the region. Report in Auvergne-Rhône-Alpes, where Christian and Annie, from Seine and Marne, swapped their trip to Japan for the Chamblouse campaign.

"Rediscover authenticity"

Japan was THEIR big trip of 2020. Because of the Covid, everything was finally canceled, so this summer will be more modest. Direction Chambles for Christian and Annie, in the Loire, and the cottage "La Grange aux Hirondelles" next to a farm, in the countryside, 40 minutes from Saint-Etienne.

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"We wondered where to go, a little far from the crowds, in a region that we liked and that we did not know," says Christian. The idea this year is to make it simple and pleasant, without taking any risks: "find authenticity, farm products, a bucolic environment, meet people, see how they work, their profession ...", details the Annie's husband.

No table d'hôte

Christian will therefore be able to go and see the milking of the cows twice a day. Christine Jousserand, the owner of the cottage, is delighted to welcome these vacationers after the wave of cancellation in the spring. She also observes that this year, stays are longer. "Most of it is a fortnight to go green," she says, "to disconnect from everyone and go back to the source, as before."

The only restriction will be the absence of a table d'hôte this year at Christine's, in order to avoid that the occupants of the various lodgings meet. The good products of the farm, cheeses, sausages and fruit from the orchards, will be tasted by vacationers ... in packed lunches.