Bottles of Ricard (illustration). - Pixabay

  • The wine and spirits group Pernod Ricard has set up its new “global” headquarters in the Saint-Lazare district.
  • 5, cours Paul-Ricard would be the precise address of the head office, we welcome within the company.
  • “This is not a tribute from the city on a public highway. It is a land formality by which the city has approved the designation of a private road, "says the mayor of Paris.

The street that smells more tangled than anise? A few days ago, the wine and spirits group Pernod Ricard set up its new “world” headquarters in the Saint-Lazare district, in the heart of Paris in the 8th arrondissement, between the streets of Amsterdam and London. An arrival with great fanfare carried out with big press releases for the company whose central functions were previously domiciled Place des Etats-Unis in the 16th arrondissement.

"With a facade made up of 2,400 colored glass strips playing with the light of the sky to offer changing reflections, reminiscent of the paintings of La Gare Saint-Lazare by the impressionist Claude Monet, the site is certified High Environmental Quality", rejoices the group. In addition, this set is "baptized The Island in reference to the Paul Ricard Islands located off Toulon". An entire program.

It will also have “a natural walk open to the public”, announces the group, which would even pay the luxury of officially naming this route “cours Paul-Ricard”. Le 5, cours Paul-Ricard "-" a new name that fits in the directory of Parisian streets "- would therefore be the precise address of the head office, we welcome within the company which speaks of" a tribute given by the mayor of Paris to the creator of the group, that the new site will accommodate 900 employees over some 18,000 square meters ”. What about

"It is not a tribute from the city on a public highway"

Contacted by 20 Minutes , the Town Hall evokes no "tribute". “This is not a tribute from the city on a public highway. It is a land formality by which the city has approved the designation of a private road. This approval was published in the official bulletin of the City of Paris dating from June 16, "said the town hall, recalling that the creation of a street requires deliberation which must be voted at the Council of Paris. According to Le Monde , Alexandre Ricard, grandson of Paul Ricard and current chairman and chief executive officer of the group, nevertheless sent a letter of thanks to Anne Hidalgo. But Danielle Simonnet, former candidate (LFI) for mayor of Paris who obtained her seat on the Council of Paris, thanks to her score in the 20th arrondissement, sees in this denomination a bad signal.

“It's a new step in Paris Monopoly. The mayor of Paris should oppose it even if it is a private road, because it still gives them the right to a postal address, she reacts to 20 Minutes . And large groups do not have to privatize street names and proclaim their glory there. "She concludes:" The town hall of Paris must stop with these logics. "

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  • Street
  • Alcohol
  • Danielle Simonnet
  • Anne Hidalgo
  • Paris