While Twitter previously removed posts, Facebook chooses to mark posts that do not follow its policy.

- We will start labeling content that we believe has a news value even though it violates our policy, because we believe that the general interest of the content outweighs the risks, says Mark Zuckerberg in an interview with the news agency AP.

Alexander Norén believes that Facebook's change is an acute reaction to losing advertisers.

- What one must understand is that it is against Zuckerberg's DNA to remove content and act as a taste judge. Facebook does not want to be the ones who judge whether things are correct or not, says Alexander Norén in SVT's morning studio.

See the entire interview with Alexander Norén in SVT's morning studio here.