Tourists from Norway, Denmark, Germany, Finland, the Netherlands and the United States make up 71 percent of summer tourists in Sweden. Today, these five European countries discourage their citizens from traveling to Sweden because of the coronal situation and for countries outside the EU the borders are closed. And this will have major effects on the Swedish hospitality industry.

316 million go up in smoke - every day

Last summer, this group of tourists had a turnover of SEK 29 billion if you include accommodation, transport, restaurant visits and shopping costs. When the number of tourists from these countries is greatly reduced, the loss of income is enormous.

For every passing day, Sweden loses 316 million in tourism revenue, according to Visita's calculations (see fact box).

- Norway and Denmark account for about half of the foreign guest networks. This is a disaster, especially at certain summer destinations, says Thomas Jakobsson, chief economist at Visita.

"The damage is already done"

So far in June, only these countries' travel advice has cost Sweden SEK 8.2 billion. Several of the six countries have in the past month opened up to tourism to other EU countries, but Sweden is in all cases exempted on the grounds that the spread of infection is still high.

If these countries were to remove the travel advice to Sweden now - would it make any difference?

- It has been three quarters of June already, where the damage has already happened. We have some of the summer left that we can hope for. Claimed restrictions from these countries would be good, but I doubt that you could return to any normal situation, says Thomas Jakobsson.