In the current global context of anti-racist demonstrations, the L'Oréal group has decided to remove certain words from the description of its cosmetic products on its packaging.
"The L'Oréal group has decided to remove the words white / whitening, clear (fair / fairness, light / lightening) from all its products intended to standardize the skin," said the French cosmetics giant in a press release published in English this Saturday, without further details, in particular on an immediate withdrawal or not from the shelves.
The "Fair" cream renamed
This decision comes after that of the Indian subsidiary of Unilever, which chose to rename its skin lightening cream marketed under the name of "Fair & Lovely". The Anglo-Dutch company has promised to no longer use the word "Fair" because the brand says it is "committed to celebrating all skin tones".
The scale of anti-racist protests, sparked by the death of George Floyd, asphyxiated by a white police officer in Minneapolis, puts pressure on businesses. Several American groups have announced their intention to change their visual identity, such as Mars, which says it plans to develop its famous Uncle Ben's.
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- L'Oréal
- George Floyd
- Racism
- Cosmetic
- World