New York (AFP)
If you like American pop culture, you must know his work, even if you don't know his name: the American graphic designer Milton Glaser, known for the popular tourist logo "I love NY", died on Friday, his birthday, the age of 91.
It was his wife, Shirley Glaser, who announced his death to the New York Times.
Born June 26, 1929 in the Bronx, Glaser was known for his cheerful retro style, which helped shape the visual identity of popular American culture in the 1960s and 1970s.
In addition to his "I <3 NY", with his red heart on a white background well known to all visitors to the American financial capital, Glaser had made an impression in 1967 with his promotional poster of the best-of by Bob Dylan representing the profile of the singer, in the shadows, with crazy psychedelic hair.
He had also reimagined the logo of the comic book publisher DC Comics or designed the logo of the Brooklyn Brewery, now popular with hipsters around the world. More recently, he had notably sketched the poster of the last season of the hit series "Mad Men".
"What Milton Glaser gave to New York will stay with him for a long time. I <3 New York was the perfect logo at the time and it remains today. We lost a brilliant designer and a great New Yorker" a responded Saturday morning New York Governor Andrew Cuomo.
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