Psychologist Siri Helle points out that the boast - to gladly show life from its best side - is something we humans are constantly dealing with and that social media is no exception.

During the summer many take in a little extra, and share pictures depicting sun-kissed legs on a chalky white beach or a sunlit umbrella drink.

- There is a social expectation that such posts will be leaked. And that makes people more likely to share that type of content, ”Siri Helle told SVT News.

But the corona pandemic has set up a number of obstacles to this summer tradition.

When you are in quarantine and do not get an outlet for their boastful impulses, what does it do to us?

- Many people probably have a smaller identity crisis now. What really are the highlights of my life if I can't travel, go to a festival or meet the family? But we humans will find new highlights to brag about.

The travel advice for several countries will be lifted from 30 June.

So it will be possible to travel, but will it be socially acceptable to boast of their overseas holidays?

- It probably depends a lot on which social circle you are moving in. In some circles it will surely be taboo, and if you post such posts you will quickly be ashamed.

There has been talk of flying combs in the past for climate reasons. Is this a similar situation?

- It's a good parable, there are many parallels. On the one hand, we have a norm that states that it is status-filled to travel, on the other, a norm that says that we should renounce for moral reasons.

So when will people start vacationing abroad on social media again?

- People boast, as people always do. But now you boast about other things, that you have taken a walk or going out and hiking in the summer. When you feel it is ok to travel, then people will also start traveling again.

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