Alfonso Arús . Barcelona, ​​1961. Presenter. Before he turned 30, he was already a social phenomenon, but then he spent almost 20 years off national television. Now it celebrates 400 programs with Aruseros , in La Sexta, doubling the audience it inherited

How many lives does Alfonso Arús have? Many, many lives. The presenter of Videos de Primera , which is what made me known to the general public, bears little resemblance to the one who later made the attack , disguised as a thousand characters, and that one bears so little resemblance to the current one that it could be someone else. At this point, it is already difficult to know which is the real Arús. Although the current one is the longest-lived because, if we add the years of broadcast on 8TV with those of La Sexta, there are already 18 seasons of Arusitys or Aruseros. Call it what you want, because in the end people call it "lo del Arús". Decent people are not a person until 11 in the morning and you are making jokes at 7.30. They are not hours. It is something that I have lived many years in my life because I had the fortune, or the success, to do the first informative morning of the Spanish radio, Arús con leche , in 1985. That forced me to get up early for a lot of years. So my biorhythms are used to this time and, although I came to think that I had already freed myself from this burden, I could not say no to the opportunity to do a morning on television. So back to the same thing. You must have been the only journalist in the story who didn't go out at night. Yes, yes, not being able to go out has been a very difficult subject (laughs). But when we were young and we did live radio throughout Spain, taking advantage of the trip, we went out of reenganche, although there were other times when I had more strength and more energy. It is true that I had a difficult time, but I like the morning hours now. Knowing that you have already done your main work of the day at 11 in the morning is very gratifying. You are achieving very good audience data treating the news with humor. Do people need a break in this angry Spain? At our same time there are some very well done programs, because I think the competition I have is one of the toughest with Espejo Público , Ana Rosa [Quintana] and Los Desayunos on TVE, which they are often the most watched of the day on their chains. I have had the worst enemies, but all these programs have a different tone than Aruseros , which is something that I have caused. I was looking to play against the game because there was no point in influencing the same tone as them, having everything to lose, because I have a lower budget and had to find my space. So we have opted for optimism and vitalism, just as there are already readers who do not know that, between 'Arús con leche', 'Videos de Primera' and 'Al Ataque', in the late 80s and early 90s you were the A great young communicator in the country, I started very early. At the age of 21 I was already doing programs for all of Spain, when I won the first Ondas and the first Antenas de Oro I was 24 or 45 years old and took on a very large dimension when I was very young. Now I am close to turning 60, but there is one thing that I really like and that is that, analyzing the audiences, my target continues to be young viewers. The difference between them and those of your generation is that they will not be able to grow long with me because soon I will be in a heel-heel. But the type of journalism we do continues to work with young people and that was difficult a priori, because mornings have always been associated, wrongly, with marujas.With the crazy ego that we journalists usually have, did you endiose being a star before 30? No, no, not at all. It would be very commercial to sell that fame caught me young and I went crazy, but it has never happened to me. First of all, because I have great respect for this profession and it seems to me that it is a job like any other. It is obvious that there are stars and there are people who can assimilate worse that they are asking you for autographs or photos all day, but for me it never stopped being a normal job, crushing and surviving. The main success in journalism and television is survival. We now do 400 programs in La Sexta but, in the global calculation, we have 3,780. We are the longest-running program except for Saber y Ganar, which is another league because Jordi Hurtado is immortal. Defeating God is impossible, but with the exception of him, there we are. How do you explain having spent almost 20 years away from national television? Because I was very clear about the product I wanted to make and today's television is basically betting on formats already internationally tested. The panorama for author television is difficult at the national level. If you look, the great communicators of today are almost all on pay channels. So for many years I had flirts, conversations, girlfriends and possible signings, but deep down they wanted something that was not what I wanted. I was very clear that I wanted to finish my career making television the way I had done radio and that did not arise, except at the autonomous level. The Sixth was the first to make an offer to air exactly the product that I wanted. Doing on TV what you want is the father of all privileges. It is the greatest privilege that a communicator can have in this country. Having your program and being yourself. I do not deny the presenters who defend a foreign format very professionally, but I am not interested in that. My format is my format. I am sure that the tone of those shows you grew up with is not very different from now. The ironic style of combining information and humor is maintained. It is a total privilege to continue being the same that I have been and have wanted to be all my life. You were the first to introduce geeks on TV, a genre that 30 years later remains the meat of 'prime time'. Do you regret having created the monster? I always had a premise: the geek must be kept as long as possible, that it lasts the longer the better, because it is absurd to burn it. For this you need complicity and tenderness with the character, so that he feels comfortable and you also with how you are using him. My will was neither to offend the geek nor put him at the feet of the horses, that's why our geeks lasted so long. But that has changed for the worse. Later, the geeks were squeezing more, they were lacking ... And now we have entered a third dimension in which the geeks define themselves, they become the geeks voluntarily to appear on TV. Today many people have signed up because they have seen a business in being one. I don't like that at all. The authentic geeks, the good ones, are born, not made. You were the discoverer of, probably, the maximum exponents of the two extremes of the current audiovisual spectrum: Andreu Buenafuente and Javier Cárdenas. There were many people who started with me, but I don't consider myself a teacher nor precursor of anything. I just consider myself older. Logically, we all give a first chance to others younger than us. Look at the lot of people, like Berto Romero, who have left after Buenafuente. The merit is, simply, in dressing up as much talent as possible to make the program work. What happens is that then each one grows, takes his path and looks for his style. The Buenafuente de Al attack was not the great communicator that he is now and Cárdenas was a character who made Carlos Jesús stand out, not a presenter. Their roles had nothing to do with what they are now. You have built a nearly 40-year career on TV and radio playing politics tangentially. You haggle more than Messi, it's true and it's always been my plan. I have done political imitations, especially at first. I must have been the first person in Spain to imitate Franco and the King on TV, but since I was not at all passionate about the world of politics and did not feel sympathy for any particular politician or party, I allowed myself to surf without getting wet. Being in La Sexta, it would be absurd not to deal with politics, but we will try to avoid it. Would you treat it even less on another channel? I am convinced that if this program were broadcast on Cuatro, it would be different. We would be talking about Belén Esteban and Jorge Javier Vázquez and not about Díaz Ayuso. It is so. Working in La Sexta, I know that I have to talk about politics even if I'm not passionate, but I do it with a vision from the outside that allows me to deal with the issues without turning them sour or transcendental. I manage to de-dramatize and get a more ironic point out of them. I told La Sexta about this, I said "hey, you know who you are signing." I warned them that I don't particularly like politics and was going to treat it my way and among a thousand other topics. And they told me that was precisely what they wanted, that I warm up engines so that later Ferreras entered with the tanks (laughs). They have made it easy for me and I have not received any indication to the contrary. Do not discuss politics and less and less soccer. You are starting to look like a foreigner, I have become completely disenchanted because politics has ended the football that I liked. It happens in all areas of life in this country, everything ends up being politicized. If we are politicizing the number of victims of a pandemic, how can football not be politicized? It makes me sad, because he was one of those who collected stickers and did not see beyond a sports rivalry between Barça and the others, but now ... I see the matches, but that some Barça elections end up opting for the political idea of the candidates, it drives me away.

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