• Direct: follow the coronavirus crisis to the minute
  • Preventive measures.Madrid asks the Government to require a PCR test from travelers arriving in Barajas from the countries most affected by Covid
  • Impulse Plan. The Government will allocate 4,250 million euros to relaunch tourism

The tourism this summer is heading is "unpredictable", although forecasts of occupation after Covid-19 "are not encouraging." The imminent opening of national and international borders and the measures announced by the different administrations have not been able to clear the unknown about the tourists who will come.

For this reason, the hotel sector in Madrid , also pending the evolution of the virus, has begun to walk at a slow pace. So far, only 20% of the accommodation in the capital has opened its doors and in July, the forecast is that this figure will only reach 25%, according to the Madrid Hotel Business Association (AEHM).

Last year, the capital received 1,657,000 tourists during the months of July and August, and hotel occupancy stood at 77 and 63%, respectively. And the first week of July, the Gay Pride celebration filled the hotels in the city with more than 80% of their capacity.

But the halt due to the health crisis has brought the overnight stays to a halt in 2020, which until now had been on the rise for seven years. These days, the average occupancy is around 20% and what happens the rest of the summer not even Madrid hoteliers dare to predict it. The feelings are not good, assure from the association, who trusts that the freedom of movement reactivates the sector to a certain extent.

The openings of the hotels , not counting those that have remained on duty and were medicalized, have been taking place as a result of Madrid entering Phase 1 and have increased with the advance to 2, when it has been allowed to could give use to common areas and restaurants. The mobility that will arrive from this Sunday, key to receive travelers, will be essential for someone else to start their activity again.

Of the hotels included in the Association of Hotel Entrepreneurs of Madrid, some 322 of all categories and including the best known and prestigious hotels as well as large chains, only 60 have opened their doors and in July they are expected to be active about 80.

Business tourism

Until now, most of the clients who have stayed in Madrid in these establishments since the reopening have done so "for work reasons" , which is logical considering that interprovincial mobility has been prohibited and only justified trips have been made. Hoteliers hope that now, with the end of the state of alarm and the possibility of moving around Spain and between countries, "it will begin to receive a profile of tourists more focused on leisure . "

In recent years, clients from the US, Italy, France, United Kingdom and Germany have taken over the accommodation in the summer, although restrictive measures such as visitors having a PCR before entering Barajas, as the President of the Community of Madrid, Isabel Díaz Ayuso, this year may not attract this profile of tourists.

Last month, the Hotel Business Association of Madrid already warned that the measures adopted by the national, regional and municipal administrations were few and that the sector was "in danger" . This Friday, the Tourism Promotion Plan presented by Pedro Sánchez was branded by the hoteliers as "insufficient", as the hoteliers believe that "it will not be able to boost the reactivation or maintain the survival of the sector", which in Madrid generates 7% of the GDP and 15,000 jobs .

On its own, to try to boost the arrival of tourists, the AEHM has signed agreements so that the associated establishments can be audited and certified with the Safe Tourism seal or so that the clients can carry out serological tests in the hotels .

The Union for the Promotion of Tourism in Madrid also predicted yesterday a Madrid without tourists this summer and assured that only 54.9% of companies related to the Madrid tourism sector -such as travel agencies, tour guides, hotels, restaurants, nightlife , shows and culture, accommodation, camping sites, tourist transport or commerce ...- have opened their doors or will do so in the near future.

In accordance with the criteria of The Trust Project

Know more

  • Madrid
  • Coronavirus
  • tourism
  • Covid 19
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