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20 June 2020 34 million Italians have decided to go on vacation for at least a few days in the summer of 2020 which records a drop of 13% compared to last year due to the Covid 19 emergency. This is what emerges from an analysis by Coldiretti / Ix is disclosed in the first weekend of early summer, which shows that economic difficulties, fear of contagion and fears for the future weigh.

Most of the holidaymakers - Coldiretti points out - have chosen to delay departures which are concentrated in the months of July and especially August while those in June are practically halved (-54%) compared to last year due to the uncertainties on the evolution of the pandemic 

Italy is by far the favorite destination that is chosen as a destination by 93% compared to 86% last year. A significant increase to compensate for the heavy unknown that weighs on foreign visitors with weak signals coming from Germany and northern Europe while arrivals from the United States and the East are completely stopped. 

The novelty of this summer also lies in the fact that - says Coldiretti - 1 in 4 Italians (25%) has chosen a destination near their home, within their region of residence, despite the green light to travel throughout the territory domestic and abroad.

If the beach - explains Coldiretti - remains the preferred destination, tourism of proximity grows with the rediscovery of small villages and smaller towns in the Italian countryside as an alternative to the most popular tourist destinations, from the sea to the cities of art.

The vast majority of Italians traveling - according to the study - have chosen to stay in owned homes, relatives and friends or for rent while hotels and 24 thousand agritourisms are in difficulty, often located in isolated areas of the countryside in familiar structures with a limited number of beds and at the table and with large open spaces, are perhaps the places where it is easier to guarantee compliance with the safety measures to defend against contagion outside the home.   

Among the leisures alongside art, tradition, relaxation and pure fun, the search for local food and wine has become the real added value of the Made in Italy holidays in 2020 with about 1/3 of the budget intended for food. Italy is the undisputed world leader in food and wine tourism - concludes Coldiretti - thanks to the primacy of the greenest agriculture in Europe with 299 PDO / PGI specialties recognized at Community level and 415 Doc / Docg wines, 5155 traditional regional products surveyed along the Peninsula, the organic leadership with over 60 thousand organic farms and the world's largest network of farmers and farm markets with Campagna Amica.