The 20th edition of the "Edelman Trust 2020" index showed that confidence levels in the UAE are still high, as the government has emerged as the most reliable authority in the country followed by companies and NGOs and then the media, and that the Coved-19 pandemic contributed to enhancing confidence in the government, rising by 11 points To reach its highest levels to be the most reliable authorities in the world.
The index revealed the levels of confidence enjoyed by different parties in society, and the report was based on the results of a study conducted by the Edelman Consulting Company, which deals with data and analysis, and this year, the study included 34 thousand participants in 28 markets with the participation of Thailand and Kenya for the first time.
In the results, confidence in the UAE government has emerged, with 55% of the respondents indicating that the local government serves everyone equally. The government has been at the forefront of efficiency and ethics for its efforts in international alliances and defense policies, as well as providing safe and contemporary infrastructure and regulating emerging technologies.
“People are putting their trust in the local authorities more and more in 2020, so employees expect to have the opportunity to express themselves and contribute to shaping the future,” said Omar Al Qurm, CEO of Edelman Middle East. “Looking at business leaders, CEOs should take over,” 94 noted. % Of the participants to the importance of the chiefs talked about the main issues, and 77% of them indicated that the executive heads should show the spirit of initiative to change without waiting for government regulations, however, the UAE has a strong leadership that has contributed to raising levels of trust in the government more than any other country in the world » .
And Crimea continued, “This year, ethical motivations have become three times more important than efficiency to foster confidence. 73% of UAE respondents said that it is worth companies to take measures to increase profits but also improve conditions in the societies in which they operate, and these numbers reflect a link Confidence is intimately connected to the right thing, and it is an important lesson for business leaders looking to shape the future. ” The update of the Edelman Trust Index 2020 for the spring semester indicates that the Coved-19 pandemic contributed to strengthening government confidence, rising by 11 points to reach its highest level and reaching 65%, to be the most reliable authority in the world for the first time since the launch of the study 20 years ago. Despite the four-point rise in company confidence and the steps taken by companies and CEOs to help those in need, public disappointment with regard to the performance of the private sector during the crisis period is emerging.
Other highlights of the update of the Edelman Trust 2020 index in the UAE include that the knowledgeable public trusts the four sides: the government (81%), companies (78%), NGOs (76%), and the media (64%), while 94% believe that executives should be explicit about issues such as training for future jobs, the impact of automation on jobs, as well as the impact of technology on ethics, privacy and climate change. Almost three out of four people believe that CEOs should lead change rather than wait for government intervention, up nine points from last year, in addition to their personal economic and job loss concerns (84% are concerned about losing their jobs), and people see the pace of change Especially in the field of technology, it is taking place very quickly (70%).
73%
From the participants see
It is worth the companies
Take action to increase profits.
The UAE has strong leadership that has contributed to greater levels of confidence in the government than in any other country.