Corporate utilization of personal data Relaxation of requirements for use suspension June 5, 12:55
Amid the spread of businesses utilizing personal data, the revised Personal Information Protection Law was passed and passed at the House of Councilors plenary on the 5th, which states that each individual can ask the company to stop using the information itself. .
The amendment to the Personal Information Protection Law was voted at the plenary session of the House of Councilors on the 5th, and was approved by the majority of the LDP and Komeito parties and the Constitutional Democratic Party.
The amendment law is focused on strengthening the right of each individual to protect their own information as the business utilizing various personal data such as location information of mobile phones and words searched on the Internet spreads.
Under the revised law, the requirement that companies be required to suspend or delete personal information should be limited to cases such as illegal acquisition of information, and personal data may be used for advertising and solicitation. We are easing so that you can claim even if there is a risk that your rights and interests will be impaired.
In addition, we are making it possible for companies to request disclosure of records regarding the exchange of personal information in order to understand how their information was used.
Also, when a company provides data such as Internet browsing records to another company, it is obligatory to obtain the consent of the user when it is clear that the company to be provided uses the information in a form that identifies the individual. I will.
Furthermore, when the number of leaks of personal information of a company exceeds a certain number, it is newly required to report it to the government's personal information protection committee and notify the person concerned.
In addition, the Company will strengthen penalties for violations of orders from the Personal Information Protection Commission, and will increase the maximum amount of fines for corporations to 100 million yen.
Strict terms of use of cookies
Regarding personal data, it will be used as big data such as words searched by a huge IT company on the net, information such as mailing purchase history etc. will be processed into statistical data so that it cannot be identified and sold to the outside. Business is expanding rapidly.
In particular, electronic information called "cookies" that records IDs and browsing history on the Internet is being utilized for advertisements that are automatically displayed on websites.
On the other hand, the problem that the operating company of the employment information site "Riku Navi" predicted the decline rate of students' informal refusal and sold it to companies, the "cookie" information that remains when students see the company's site is sufficient for students. It became clear that they were collecting without giving a detailed explanation.
In addition, as electronic information such as "cookies" can be easily identified with the progress of IT technology, there is concern that companies may utilize it without their consent. Was being done.
In light of this, this revision has tightened the conditions for companies to use electronic information such as "cookies".
Specifically, when a company provides such electronic information to another company, etc., it is clarified that it is handled as personal information when it is assumed that the individual can be identified by collating with the database of the recipient. It is required to obtain the consent of the person.