- Very happy. Installations that have been in standby mode can now finally open up, says Visitas CEO Jonas Siljhammar.

On the Thursday afternoon came the long-awaited message. Symptom-free Swedes are allowed to travel inland this summer. In addition to millions of Swedes learning to be delighted with the holiday plans, a hard-hit tourism industry rejoices.

The trade organization Visita has calculated a number of different scenarios. In the more optimistic outcome, where the Public Health Authority and the government now release travel freely for Swedes with a gradual recovery as a result, the loss of revenue from Swedish tourists "only" becomes about SEK 14 billion in June, July and August.

Huge losses

If not, the losses would have been over SEK 41 billion compared to a normal year.

How many jobs that can be saved is very difficult to speculate on, but these are about "thousands" of jobs, according to Visita's CEO Jonas Siljhammar.

The foreign tourists have largely counted Visita, regardless of message, they will only come to Sweden in smaller numbers, the organization believes. As a result, in round numbers over 40 billion in foreign tourist revenue disappears. In this situation, the best possible outcome would thus be around 55 lost tourism billions, instead of around SEK 80 billion if the travel ban had not been lifted.

Compensates some

But while the foreign tourists may still hesitate or may not leave, Swedes will still remain within the country's borders. It can offset some in the form of more Swedish tourists.

- Weighing out completely will not do, but can cover up some, says Jonas Siljhammar.

Then he hopes that even the Nordic neighbors will open the border to Sweden. Together with the Germans, they account for a very large proportion of foreign tourists.