C. Tangana: the boy of the Madrid middle class enriched with the trap and accused of being a salesman

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In the Spanish urban music scene, there is a factor that must always be kept in mind, and it is one of the most important to measure the popular success that various artists linked to styles such as trap, reggaeton or pop have achieved with Latin touches. We are talking about the salsa, which in the slang of social networks and the internet is nothing more than rumor mill and the scrapper of all life, and which focuses on who goes out with whom, which artists have given milk to the exit of a concert or where they spend the goose pasta that have been raised thanks to the sponsorship of a brand.

So if the Spanish trap is largely a phenomenon that is measured by the intensity of its sauce, then C. Tangana is one of the kings of the mambo because of the character he represents, the "ostentatious" statements (which Jesús Gil would say ) with whom he waters his interviews, and for his love relationships of questionable health.

Let's start with the character. Unlike leading figures such as Yung Beef and Cecilio G., in which musical, image and biographical evolution are closely linked - they are marginal boys who have accumulated problems with the law and who in their subjects reflect the life of the uprooted from the neighborhood, whose eagerness is to bear the weight of existence with sex, trips provided by drugs or by kneading money without scruples-, C. Tangana is an illusion born from the mind of Antón Álvarez Alfaro, who studied philosophy at the Complutense and who He has always lived in the temperate zone of Madrid's middle class.

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He started very young in hip hop and until 2015 he was an outstanding rapper of the indie branch thanks to his leading place in the Agorazein collective: his lyrics, since he debuted with the alias of Crema, were characterized by a certain complexity of thought, by an intelligentsia that had nothing to do with what would later become the second C. Tangana, more moved by the unbearable lightness of being.

When he signed for the Sony label in 2015, in fact, C. Tangana began to present himself as a disgruntled romantic with a false image of a marginal bohemian, to which he added an intention to cover himself by the easy way. It was when he began to design the image of the rapper lumpen come to more, who sang about walking around the city in his limousine while crying with grief and uncorking champagne bottles, before arriving home and feeding the tiger he had as a pet.

At the scene there were those who accused him of being a salesperson - he went from a hip hop with a message to a trap with a massage, simply because it was what had an impact at that time, what could give him money, and he posed his alias as a business plan, more than as a lasting artistic project-, but C. Tangana did well, and with the song Mala mujer, she occupied a central space in the urban current that she has not yet abandoned. A few days ago he released his new EP, Bien :( , the continuation of his two previous long works, Ídolo (2017) and Avida Dollars (2018).

The song Bad Woman , in whose lyrics it says that "your gel nails have left scars all over my body", there are those who also understand it as the chronicle of their romantic relationship with Rosalía prior to El mal querer and its international take off as pop figure. They met in 2015, when he was starting C. Tangana's reggaeton stage and she was devising her flamenco-indie record, in Los Angeles, and the relationship went discreetly because they were not truly famous yet.

The rupture was consummated a couple of years later, and there is a theory that El mal querer de Rosalía - which deals with a steep and bitter relationship-loving relationship - is the answer to the bad experience of that romance. Speculation after all, since neither C. Tangana or Rosalía have referred to it in their interviews, although they were veiled on Twitter and in some lyrics of their songs, but quite solid: C. Tangana appears in the credits as co-author of several songs from the album, but the official speech on El mal querer has never highlighted its share of creative responsibility. In 2018, C. Tangana began another romantic relationship with the actress Berta Vázquez that has broken this same 2020.

Although in love the thing has not worked for him, it is going well economically, at least until the Covid-19 began to paralyze the live music industry. Asked in 2018 in the La Resistencia program , he assured that he had 40,000 euros in the bank and the rest "invested in myself". But the suspicion is that it must have much more: the mayor of Valladolid - although it is not exactly a very reliable source - assured that C. Tangana asked for 25,000 euros to act in the city, which seems a reasonable fee considering how the market in late 2019.

Another solid revenue stream is advertising and close collaboration with clothing and accessories brands , which have not even considered turning their backs on him when he has stepped on puddles such as criticizing the Spanish crown, receiving accusations of machismo from certain feminist groups in the wing. It lasts or boast of its contradictions in the interviews, in which it has been presented as the maximum expression in Spanish music of anarcho-capitalist thought: pamphleteer against power, wherever it comes from, but always billing for a life of luxury and pleasures.

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