A top politician in a municipality gets stuck for sex purchases. He admits the crime to the police and announces the day after he immediately leaves all his political assignments. In that situation, name and image publishing is not a difficult decision for a responsible publisher. SVT, like other media, named the chairman of the municipal council in Kungsbacka Hans Forsberg (M).

Withstand a tougher review

In media ethical practice, the heaviest holders of politics, government, administration and companies are able to withstand a tougher scrutiny than others, and to a greater extent become name-published. This is especially true in their office or professional practice. But their position of power means that even slides in the private sphere can be subject to the exposure that a broad publication entails. For those who hold a very heavy political position, who have the ultimate right to tax their citizens, a criminal act in private life may be reason enough to name publicity.

Not a heavy position of power

This week, it was a television celebrity who similarly admitted crimes under the Sex Purchase Act. That person has several media outlets to name. SVT News has so far refrained. Why? It is a person who does not have a heavy power position and therefore does not qualify as a public power holder in the way a top politician does. So far, it has also been possible to tell the story of the strike against an apartment brothel in Stockholm without publishing this person's name. Can a name publication of the TV celebrity be updated later on? Yes, it is possible, if new circumstances become known.