Chinanews.com Guilin, May 19 Telegram: The Mayor of Guilin talks about being the first "streaming network anchor": very novel, with great online economic potential
Author: European Whelan Yangzong Sheng Jiang Xuelin
"In order to drive consumption, I was the first time to be a" broadcasting network anchor "and felt that this was a very novel way. With the enthusiastic attention and support of the majority of netizens, the sales of participating live broadcast stores increased by 9 times, which made me Feel the power of the Internet and realize the huge potential of the online economy. "Qin Chuncheng, deputy to the National People's Congress and mayor of Guilin City, Guangxi, said in an interview with a reporter from ChinaNews.com recently.
On April 13 this year, Qin Chuncheng walked into the city's "East and West Lane" historical and cultural blocks and turned into a "net celebrity". He led national netizens to "cloud shopping" through the word-of-mouth live broadcast room and took the lead in consumption. He made the above remarks when talking about the experience of "live streaming".
On April 13th, Guilin Mayor Qin Chuncheng walked into the "East-West Lane" historical and cultural district and turned into a "net celebrity". Through the word-of-mouth live broadcast room, he brought national netizens to "cloud shopping" and took the lead in consumption. During this period, Qin Chuncheng made a guest appearance "Warm Heart Welfare Officer" and sent dozens of live broadcast benefits. The picture shows Guilin Mayor Qin Chuncheng (second from left) and the anchor to teach netizens how to eat Guilin rice noodles. Photo by Ou Huilan
Guilin will make an article on "Traffic Economy"
Qin Chuncheng said that "live broadcast tourism" and "live broadcast bring goods" are not only a way of life in a special period of the epidemic, but also a brand-new consumption ecology. He believes that the promotion model of "local government + e-commerce + social platform" is of positive significance for boosting consumer confidence and driving the recovery of the consumer market.
Qin Chuncheng said that "live streaming" will help promote Guilin's beautiful food out. "Alcohol is also afraid of deep alleys, and you must shout hard when you are good", and the live broadcast method provides us with a window for national consumer promotion, which can drive a large number of consumers on the platform to pay attention to Guilin.
Qin Chuncheng said that on the other hand, this approach is conducive to promoting the digital transformation of traditional consumption and services. Through live broadcast activities, it is possible to nurture and expand the network consumption and upgrade consumption that are spawned in the prevention and control of epidemic situations, so that physical consumption and service consumption can be replenished, and promote the integrated development of Guilin's business format and merchants online and offline. Enter the platform to promote the digitization of life services and the popularization of mathematical payments, and accelerate the digital transformation of traditional consumption. "In the future, we will further strengthen Internet thinking, make articles on the" flow economy ", press the" fast forward button "to boost consumption, and welcome netizens to pay more attention to and praise Guilin."
Guilin's tourism industry gradually recovers its vitality
Qin Chuncheng said that Guilin immediately took a series of measures to promote the recovery of the cultural tourism industry after the staged results of epidemic prevention and control were achieved. Introduced 9 incentive measures to promote the development of cultural tourism, set up a special support fund of 10 million yuan to reward and support tourism enterprises; temporarily withdrew 269 travel agencies' travel service quality guarantee deposits totaling 55.61 million yuan, to help enterprises alleviate difficulties; develop the tourism industry The recovery and revitalization paired support action. More than 120 administrative agencies, enterprises and institutions in the city paired with 17 counties (cities, districts) and 10 travel agencies. The city's cadres and employees took the lead to travel at their own expense and guided the society to quickly restore consumer confidence.
Qin Chuncheng introduced, in order to promote the tourism industry to resume production in an orderly manner. Guilin City has strengthened its smart management and implemented "staggered peaks, reservations, current limit, bright code" tours. At present, 89% of travel agencies, 76% of A-level tourist attractions, and 50% of star-rated hotels in the city have been reopened and opened. Order is stable.
Qin Chuncheng said that in order to restore the vitality of the tourism industry, Guilin has launched themed activities such as "Guilin Tour Guilin", "Guangxi Tour Guangxi, Tour Guilin" and other themed activities, launched a number of surrounding tourist routes, and planned the "May 1" small long holiday theme activities; A discount of 50% to 20% on tickets for A-level scenic spots, a batch of cultural tourism recovery coupons will be issued; promotion of the "Internet + travel" promotion method, cooperation with major online platforms, planning beauty, beautiful accommodation, gourmet live broadcast, gathered traffic Popularity. According to estimates, the total number of tourists received by the city during the May Day holiday was 667,000, and the total tourism consumption was 320 million yuan.
On April 13th, Guilin Mayor Qin Chuncheng walked into the "East-West Lane" historical and cultural district and turned into a "net celebrity". Through the word-of-mouth live broadcast room, he brought national netizens to "cloud shopping" and took the lead in consumption. The picture shows Guilin Mayor Qin Chuncheng (second from right) recommending Guilin Sanhua Liquor, one of the "Guilin Sanbao" to netizens. Photo by Ou Huilan
Guilin's 51 impoverished villages will take off their hats
Speaking of how Guilin City decided to win the battle against poverty, Qin Chuncheng said that in recent years, Guilin City has seriously implemented the important exposition of General Secretary Jin Ping's work on poverty alleviation, deeply implemented the decision-making and deployment of the Party Central Committee, the State Council, and the party committee and government of the autonomous region, and vigorously promoted precision. Poverty alleviation and poverty alleviation were achieved with precision. The city achieved a total of 283,000 poor people, 459 poor villages, and 3 poor counties in poverty alleviation, and the incidence of poverty was reduced to 0.35%. This year, Guilin will ensure that the remaining 14,200 poor people will be lifted out of poverty, and 51 poor villages will take off their hats, and will complete the task of decisive battle to overcome poverty.
Qin Chuncheng introduced that the city leaders should contact 51 poverty-stricken villages who have not yet lifted out of poverty. According to the requirements of listing wars and supervision, compare the indicators of poverty alleviation and removal of hats, check for gaps and fill vacancies, integrate resources, and increase support in funds, projects and policies At present, 26.10 million yuan of poverty alleviation funds have been allocated to invest in deep and extremely poor areas, and concentrate efforts to fight the deep poverty eradication battle to ensure that the task of poverty alleviation is basically completed by the end of September.
Qin Chuncheng said that Guilin City has accurately combated poverty and attacked strong industries, stabilized employment, and made up for shortcomings in "combined punches" to ensure high-quality wins. In the next step, Guilin will make every effort to build 6 billion-dollar industries such as grain and citrus, and take the opportunity of building Guilin International Tourism Resort as an opportunity to aim at the opportunity of post-economy consumption mode transformation and compensatory consumption, and accelerate the promotion of leisure agriculture and rural tourism After the recovery and revitalization, the poor households are encouraged to increase their income and become rich in the development of the entire industrial chain. (Finish)