The Accord, a model born in the 1970s, has undergone nearly half a century of evolution and has now sold more than 22 million, making it the proudest model of Honda.

　　In 1999, the Accord officially entered the Mainland China market through GAC Honda with a high-quality attitude, providing Chinese consumers with a world-class car experience. Today, after twenty-one years of accumulated four generations of evolution, it has accumulated more than 2.4 million sales in mainland China.

　　Achievement of Accord today is precisely because of the continuous creation of new value, which has become the global consumer's mind. While obtaining the synonym of "economical and practical comfort car", the golden rule "high quality" gives Accord strong product support.

The tenth generation of Guangzhou Auto Honda Accord

45 years of ten generations of evolution have repeatedly won the championship and the global users have recognized the interpretation of product power

　　Looking back on history, from the birth of the first generation Accord in 1976 to the tenth generation Accord selling worldwide, the Accord has evolved over 44 years, and has been recognized by more than 22 million users in regions around the world (especially in China, North America, Europe and Japan markets).

　　The first generation Accord was produced and sold more than 180,000 units in just five years. In the North American market, the second-generation Accord started, and the Accord brand has occupied the number one sales ranking of Japanese brands in the North American market for 15 consecutive years.

　　Only one year since the sixth-generation Accord entered China, the sales volume reached 32,000 units. As of 2002, the sixth-generation Accord ceased production, and domestic sales reached 138,000 units, creating a miracle in sales. The seventh-generation Accord has set a record of 19 consecutive months of sales in the same class in China. In 2006, the 500,000th Yaxian Line became the first mid-to-high-end car with a cumulative sales of 500,000 in mainland China.

　　In China, the eighth-generation Accord topped the domestic sales of mid-to-high-end cars with a record of 170,000 units in 2018, and even set a record for a single model with a monthly sales volume of 21,000 units. For the fourth consecutive year, it has won the middle and high-end car sales championship, with an average monthly sales of more than 15,000 vehicles. In the first month of 2019, sales reached 10,445 units, which was the top sales champion for 6 consecutive months.

　　Not only that, the 9th-generation Accord / 9.5th-generation Accord sold more than 10,000 for four consecutive months, successfully shaking the terminal price system of competing models, and achieving a "perfect counterattack" of Japanese mid-to-high-end cars in the price range of more than 200,000 yuan. Today, the cumulative domestic sales of the 10th generation Accord in 2019 quickly exceeded 220,000 units, breaking the situation of the German-made hegemony mid-to-high-end sedan market in one fell swoop, and once again topped the domestic mid-to-high-end sedan sales champion.

　　Statistics show that in 2019, the tenth-generation Accord ranked first in the "Automotive Preservation Rate Ranking for the Third Quarter of 2019" released by the China Auto Finance and Preservation Rate Research Committee, and was ranked in the "2019 China Auto Preservation Rate Ranking" China won the first place in the breakdown list. With its strong quality guarantee, the Accord has set a positive and excellent model for everyone when buying a car.

The interior of the tenth generation GAC Honda Accord

Excellent products must be deeply in line with market demand

　　The first generation Accord was born in the 1970s, and a large-scale oil crisis broke out in the global (mainly North American) market. In this environment, Honda took economic, practical and comfortable as the direction of vehicle development, and soon a more spacious and more practical economic car ACCORD came out. Because of making up for the pain points of the users at that time, the first-generation Accord quickly became popular.

　　From the second generation, the Accord incorporates more mid-to-high-end car concepts, performance advantages show, and to the third generation to strengthen driving performance,

　　The fourth-generation car's essence pursues "people-oriented", the fifth-generation car pursues world-class safety, energy saving, environmental protection design and driving pleasure, and establishes a new relationship between people, cars and nature ...

　　Of course, the Accord strong product power label is not only these. In the face of the Internet technology era, the 10th generation Accord of Guangzhou Automobile aims at young users, boldly shifts from mediocre to younger design, continuously improves the controllability of sports and the upgrading of intelligent interconnected technology, allowing users to again Refresh the strength of the Accord.

　　Meeting user needs and improving user experience has become the direction of Accord has been shaping products. Over the years, Honda has screened users' extensive car demand, sorted out the factors that users love about the Accord, and gradually shaped the Accord into the user's favorite car model. This is the best feedback to the vast number of consumers.

　　It is not difficult to see that the user's recognition has achieved Accord's product power, and this transformational force has pushed Accord to continue to win the market. Behind the success of the Accord in mainland China, GAC Honda's consistent pursuit of high quality is inseparable. For a long time, the quality of GAC Honda's car manufacturing has been praised in the industry. The users' respect for and recognition of its quality has even formed a firm belief in quality, which has subsequently been derived from the recognition of the brand's spiritual culture.

Sport Turbo engine

Over 2.4 million is not the purpose to provide users with high-quality car experience

　　Market data is the best evidence of high quality. Even in the downturn of the auto industry in 2019, there are still more than 220,000 car owners who actively choose the tenth generation Accord, helping it become the champion of the mid-to-high-end sedan market. According to the official website of GAC Honda, the sales of the 10th-generation Accord reached 18,912, in April 2020. According to statistics, the cumulative sales of the 10th-generation Accord (ACCORD) has exceeded 350,000 units in the second anniversary of its listing and continues to be stable in the mid-to-high-end sedan market Its benchmark status. No matter how the external environment changes, the high-quality strength of the Accord is always visible to everyone.

　　In 2019, GAC Honda achieved sales of 7 million units, including over 2.4 million units in mainland China. But this is not the core goal of GAC Honda. It is what GAC Honda is now pursuing to do its utmost to provide consumers with a higher quality car experience, become an influential brand and promote the healthy development of China's auto industry.

　　The tenth-generation Accord subverts the mediocre rateless beauty, advanced intelligent interconnected technology and coupe-level power control that stimulates driving desire, bringing a high-value sense and a comprehensive innovation of young brand power, refreshing the market's inherent cognition, and then It is a benchmark for the value of high-end cars. Among them, the tenth-generation Accord Hybrid is equipped with the third-generation i-MMD hybrid power system and was selected for the 2019 and 2020 Ward Top Ten Engine Selection. The Longpan Cup's third "World's Top Ten Transmission Models" has won the 2019 CCPC competition. Champion of the mid-size sedan mixed group.

　　For consumers, buying a car not only needs to pay attention to factors such as power and appearance, but the value retention rate is also an important inspection point. The tenth-generation Accord won the first place in the medium-sized car value preservation rate in the "2018 China Car Value Preservation Rate Report"; the medium-sized car value preservation rate in the "2019 China Car Value Preservation Rate List"; the medium-sized car in the "2020 China Car Value Preservation Rate Research Report" The first car insurance rate.

　　The Accord has always been the representative of advanced technology, reliable quality and excellent service in the eyes of consumers. The tenth generation Accord also won the first place in the 2019 China New Car Quality Study (IQS). As an industry benchmark for the quality of new cars in China, this study focuses on the quality problems encountered by new car owners with a car ownership period of 2-6 months, involving 67 car brands. The results are naturally convincing. And the tenth generation Accord stands out among them, is the best proof of its excellent quality.