New York (AFP)
Several leading fashion houses, such as Tory Burch, Thom Browne, Proenza Schouler or Dries Van Noten have now committed to presenting seasonal clothing in their collections and thereby abandoning the traditional six-month lag.
The commitment, formalized in an open letter published on Tuesday, aims to adopt an approach that is more respectful of the environment but also aligned with the needs of customers.
"The current environment, although difficult, is an opportunity for fundamental and welcome change," said the authors of the letter.
Historically, the six-month time lag between the presentation of a collection and the season in question was linked to manufacturing times.
The concept has already been shaken up in recent years, mainly with the arrival of the "See now buy now" phenomenon, which consists, for the designers who adopted it, of selling the clothes directly after the parade.
This mode of presentation was declined by Burberry, Tommy Hilfiger or Ralph Lauren, among others.
In this open letter, the signatories undertook to reduce their stocks as well as the quantities of unused materials, to reduce their impact on the environment.
A reflection is also underway to review the functioning and organization of the parades.
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