Major General Mohammed Ahmed Al Marri, Director General of the General Directorate of Residency and Foreigners Affairs in Dubai, revealed that Dubai has achieved 100% of the digital transformation of all its transactions and services provided to customers. This comes within the framework of efforts to establish Dubai in support of the leadership directives in achieving digital transformation of all government services by 2021.
Maj. Gen. Al-Marri explained: “The establishment of Dubai adopted the digital system as the best smart solution for all its administrative operations, which today has become a fundamental pillar for upgrading the government work system and contributing to enhancing the customer experience and increasing the level of their satisfaction, and raising the level of services provided to them to ensure service is provided to them wherever they are and this step is a translation of leadership directions The rationalization of the smart transformation of the Emirate of Dubai. "Pointing out that the number of services that have become digital are the main services represented by entry permit services, residence permit services, facility services, outlets services, violator tracking services and status services. Personality.
Maj. Gen. Al-Marri stressed the importance of the role the digital transformation plays in relation to remote work, as this transformation contributed to accelerating the pace of work and the continuity of providing services of the same quality and efficiency that Dubai establishment used to provide to customers in line with the national agenda for the UAE vision 2021. And this also contributed The digital transformation to enhance the flexibility and ability of the administration to adapt to all variables and conditions, especially in light of the spread of the Corona virus emerging (Covid-19), which requires us to continue to provide our services electronically and around the clock, in order to ensure the safety of all members of society.
He added that the establishment of Dubai has been working on designing the customer experience through studying the customer's satisfaction and taking their notes to facilitate the service provision processes. Adding that this experience contributed to the improvement process by raising the level of customer happiness and service efficiency in addition to financial savings for the administration.
On her part, Maryam Taib, Director of the Administrative Operations Department in the Dubai Residence, said that the establishment of Dubai has launched many initiatives and projects aimed at strengthening the digital system, in line with the changes taking place in the country in various fields. Adding that the procedures for completing digital transactions have become easy and affordable for all, which contributed to increasing the maturity of the main operations of the administration to 92% during the year 2019, which constitutes an improvement of 35.8% compared to the past two years.
Capt. Taib reported that the digital transformation process formed an added value at various levels, which contributed to reducing the frequency of customers by more than 99% to the headquarters of the administration, which contributed to saving effort and time on them. It also contributed to the shift from raising employee productivity and quality of service.