Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister and Ruler of Dubai and Chairman of the Emirates Food Bank Board of Trustees, praised the efforts of institutions, companies and individuals contributing to the "10 million meals" campaign that was able to reach In less than two weeks to more than 14 million meals.
Hind bint Maktoum: “We are confident that the UAE will continue to overcome all difficulties as it has successfully done throughout its history.” “The flow of contributions expresses a societal conviction that the best solution to overcoming this challenge is compassion.” |
Her Highness emphasized that the record demand from institutions, companies and individuals to participate in the "10 million meals campaign", which continues throughout the blessed month of Ramadan after achieving its main goal in less than a week after its launch, reveals the extent of cohesion, solidarity and social synergy enjoyed by the UAE.
Her Highness also valued the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum to launch a campaign of 10 million meals, stressing that the campaign will be recorded in history with letters of light within the inspiring and continuous march of Mohammed bin Rashid, the pioneer of charitable and humanitarian work.
The campaign of 10 million meals exceeded its goal before its second week was recorded by recording about 14 million meals, with the continued flow of cash, in-kind and logistical contributions from institutions, companies, businessmen and members of society in support of the campaign that started before the holy month of Ramadan under the directions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Deputy The President of the State, Prime Minister and Ruler of Dubai, "may God bless him," which was launched and sponsored by Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, the wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Chairman of the Board of Trustees of the Emirates Food Bank, to provide food support to the needy and needy families and a thousand Hundreds of people affected hardest by the repercussions of the outbreak of the new epidemic "Corvid-19" epidemic and the lowest income brackets in various regions of the country.
Her Highness said .. "We are confident that the UAE will continue, through the cohesion of its community of citizens and residents, to overcome all difficulties and challenges, as it has throughout its history, and will be stronger thanks to its community immunity and feelings of loyalty and sincerity represented by the circumvention of all segments of society around the rational leadership eager to delight people and provide their needs and meet Their dreams and aspirations. "
Her Highness indicated that the record demand for participation in the campaign confirms that the Emirati society is based on compassion, solidarity and brotherhood, which are noble values inherited by the Emirati children from the founding fathers whose history records that in all the challenges they faced and succeeded in overcoming them were concerned with man first.
Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum added that the UAE is gaining its distinguished global position in all fields of its human power, including citizens and residents, and therefore is keen to ensure the stability, security, safety and health of every citizen and resident on its soil.
Her Highness said .. "The best of the Emirates is for everyone, and if some were affected by the current circumstances the world is going through, the flow of cash, in-kind and logistical contributions to the 10 million meal campaign expresses the conviction of all those who are able and do good, and with the support and support of rational leadership, that the solution The best way to overcome this challenge is compassion, compassion, solidarity and synergy to preserve and protect the person and secure his necessary needs until he returns to exercise his role in work and construction with greater determination, determination, giving and sincerity after the disappearance of this crisis completely, God willing.
And continues throughout the holy month of Ramadan, the largest national community initiative of its kind, which has recorded contributions equivalent to about 14 million meals, thanks to the flow of material, in-kind and logistical contributions from charitable actors, businessmen, members of society, institutions and commercial companies.
The various platforms dedicated to providing the opportunity for all those who wish to contribute to the campaign continue to receive donations, whether through its website, SMS, direct money transfers to the campaign's bank account, or by contacting the dedicated call center for in-kind contributions.
The 10 Million Meals Campaign provided a new platform for receiving cash and in-kind contributions through the "World's Tallest Donation Fund" initiative that aims to illuminate 1.2 million lights on the Burj Khalifa façade by providing 1.2 million meals.
The initiative registered within a few days of its launch, lighting of 588,864 lights to date on the front of the Burj Khalifa, due to the contributions of individuals, companies, foundations and philanthropists from 100 nationalities who allow them to donate in the form of bright points radiating on the facade of the tallest building in the world with each donation of 10 dirhams through the site The e-mail of the initiative www.tallestdonationbox.com in favor of the “10 Million Meals” campaign.
The idea of the world's longest donation fund campaign is to invite individuals and institutions to contribute to charity and spread hope. Each donation of 10 dirhams to provide one meal within the campaign "10 Million Meals" illuminates the "lamp" light unit on the front of the Burj Khalifa, to spread hope and draw a smile, up to the collection of 1.2 million contributions; equal to the number of lighting lamps on Burj Khalifa, the tallest building in the world , Of all benevolent people wishing to assert their solidarity with those affected by the repercussions of the emerging global epidemic, Covid-19.
The societal and human momentum created by the campaign organized by the Mohammed bin Rashid Al Maktoum Initiatives Foundation in cooperation with the "Community Solidarity Fund against Covid-19" continues, after witnessing from the first day of its launch a wide social interaction, which was reflected in several images, the most prominent of which was the record appetite for donation by All segments of society, companies and institutions, in addition to the momentum generated by the participants via social media after the audience shared videos inviting to contribute and commends the noble goals of the campaign and its timing, which came in conjunction with the month of giving.
The Commander in Chief of Dubai Police, Lieutenant General Abdullah Khalifa Al Marri, said that Dubai Police contribute a selection of its crews, cadres and departments in supporting, keeping up and securing all operations of the 10 million meal campaign, in order to ensure the implementation of all security and safety measures that ensure the effective delivery of meals to all who are entitled. And organizer, takes into account all logistical precautions and health requirements in all locations designated by the campaign to implement the distribution plan for meals and food parcels for needy individuals and families, appreciating the commitment of all beneficiaries of the campaign to the procedures and the cooperation of all the organizing and implementing agencies to make pregnancy successful Optimizing and achieving its humanitarian goals in order to be added to the list of national initiatives launched by the state and its leadership to serve the human being.
Saeed Al-Attar, the Assistant Secretary General of the Mohammed bin Rashid Al Maktoum International Initiatives, said: “The size of the social interaction with the 10 million meal campaign confirms the consolidation of the concepts of giving and responsibility in the individual and collective awareness of the Emirates community, and demonstrates the values of cohesion, cohesion and social solidarity that the UAE has built and devoted to priorities Its national agenda, so that it has become a global model for coexistence, tolerance, solidarity, and the empowerment of the human being, and the concern for his life and future.
He pointed out that the participation of more than 100 nationalities in support of the 10 million meal campaign only reflects the global dimension of the initiative that inspires the human thought of His Highness Sheikh Mohammed bin Rashid in uniting hearts and minds and efforts to do good and take humanitarian responsibility and collective cooperation in all circumstances, stressing that the supervision of His Highness Sheikha Hind bint Maktoum on all campaign stations and their continuous follow-up to them since its launch and in its various stages encouraged everyone to participate, whether by donation or volunteering that the field and logistical support.
The Director General of the Islamic Affairs and Charitable Activities Department in Dubai, Dr. Hamad bin Al Sheikh Ahmed Al Shaibani, stressed that the department’s contribution to a 10 million meal campaign comes to support its humanitarian goals and coordinate efforts come as the responsible for managing the Community Solidarity Fund against Covid-19, which cooperates with the Mohammed bin Rashid Initiatives Foundation Al Maktoum International to organize the campaign, pointing to the role of the department in the distribution and coordination with the various charitable societies and its formation of a multi-tasking working group to reach the beneficiaries of the campaign wherever they are.
He praised the support of Her Highness Sheikha Hind Bint Maktoum for all campaign operations, including the department's work to allocate a comprehensive electronic platform for counting those deserving of support and ensuring that meals are delivered to them in coordination with partners and meal and material suppliers, supplies and delivery services, and in cooperation with an integrated network of volunteers confirmed the great resonance of the noble message For the campaign.
Contributions to the "10 Million Meals" campaign were distributed between individuals and institutions. The largest business contributors to the campaign presented 710000 meals, commercial companies 4,623,700 meals, while charitable and humanitarian societies donated 5,600,000 meals, to form together a social safety net and consolidate the values of institutional social responsibility in conjunction with Good month.
The contributions also came through the campaign's website to equal 1,524,296 meals, while the total donations sent via text messages amounted to 645,662 meals, and the in-kind contributions received to the campaign's call center amounted to 901,000 meals to date.
On the role of charitable organizations in supporting targeted initiatives ... His Excellency Ibrahim Abu Malhah, Advisor to His Highness the Ruler of Dubai for Humanitarian and Cultural Affairs and Deputy Chairman of the Board of Trustees of the Mohammed bin Rashid Al Maktoum Foundation for Charitable and Humanitarian Work said ... "The financial and logistical contribution of the Mohammed bin Rashid Al Maktoum Foundation for Business Charity and humanity in the campaign of 10 million meals came from its role as one of the main partners in the campaign and in the various stages of its operations on the ground, from coordinating contributions and distributing meals, with the aim of reaching all beneficiaries with food support and completing the campaign to the fullest extent, being one of the agencies that implement It has 10 million meals to guarantee the support of His Highness Sheikh Mohammed bin Rashid Al Maktoum and the kind care of Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum that no one will go hungry in these emergency circumstances. "
For his part, the Director General of Dubai Municipality, Deputy Chairman of the Board of Trustees of the Emirates Food Bank, Eng. Dawood Al Hajri, affirmed that the Bank, as one of the main partners in implementing the 10 million meal campaign, started from the moment that His Highness Sheikh Mohammed bin Rashid Al Maktoum announced the campaign his multiple tasks at work The field in cooperation with various partners to coordinate donations and contributions in kind and distribute them to the beneficiaries of the campaign within an integrated logistical network that confirmed the professional level for coordination among all parties working on the campaign, pointing out that the Emirates Food Bank also assumed the tasks of managing the contact number for receiving contributions in kind to For a campaign, praising the continuous support of Her Highness Sheikha Hind Bint Maktoum, Chairman of the Bank’s Board of Trustees, to ensure the campaign achieves all its goals and to provide a food safety and security network for those in need and affected by the repercussions of Covid-19.
The Director General of the Community Development Authority in Dubai, Ahmed Abdul Karim Julfar, said that community work with the sectors and groups most in need of support and assistance is at the heart of the work of the Community Development Authority, and its contribution to the largest community campaign of its kind launched by Her Highness Sheikha Hind Bint Maktoum bin Juma Al Maktoum is Completion of this responsibility and joining the concerted institutional efforts together to provide food support and support the least-income and most affected by the emergency conditions imposed by the newly created Corona epidemic globally, stressing that development in every society starts from a person who feels safe and secure and finds his basic needs for survival. It is what the campaign achieved 10 million meal.
The Chairman of the Board of Directors of Dar Al Bir Foundation, Eng. Khalfan Khalifa Al Mazrouei, said: “Our contribution alongside the most prominent institutions working in the field of charitable, humanitarian and community work in supporting the efforts, goals and operations of the 10 million meal campaign for the needy organized by the Mohammed Bin Rashid Al Maktoum International Initiatives Foundation in cooperation with the Social Solidarity Fund Against Covid-19 was to provide material donations that provide meals and food parcels to the needy in various parts of the country, which is in response to the principle of solidarity and social solidarity, which current conditions have proven to be a pension reality that everyone in the UAE society has shown It is one bloc that shares the values of cooperation and human fraternity and supports the initiatives launched by the leadership of the state and its institutions in order to preserve human dignity and life in all circumstances. "
For his part, Director General of the House of Goodness, Abdin Taher Al-Awadi, said that the contribution of the House of Goodness to the largest national community campaign launched by Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum contributes to providing food meals and catering parcels to the least-income and most affected by the pandemic 19, stressing that the association will continue to support the various campaign operations that recorded a million-dollar interaction with financial and in-kind donations, logistical support and support on the ground because it is a model of an integrated workshop in which social and economic institutions and activities harness the various resources, ingredients and efforts to serve man and freedom P for his life, no matter how diverse races and tongues differ, stressing that the contribution of the House of Goodness in the campaign of 10 million meals is the embodiment of the sense of solidarity shown by the Emirates community in dealing with the repercussions of the global health crisis, turning this challenge into an opportunity for charitable and humanitarian work that characterized the Union Since its foundation.
The Chairman of the Board of Directors of the Trahm Charitable Foundation, Khaled Abdullah Al Qasim, said that the Foundation’s contribution in supporting the efforts of the 10 million meal, financially and logistically, in coordination with charitable and humanitarian organizations and in cooperation with the Community Solidarity Fund against Covid-19 comes in the context of facing any repercussions of the global epidemic economically, socially or humanely The groups most vulnerable to its effects, stressing that the 10 million meal campaign as the largest community campaign of its kind at the national level encouraged all social institutions and sectors to actively contribute to support them until it succeeded within a few days in collecting the value of the total number of For a target of meals and food parcels devoted to the needy for the entire days of the holy month of Ramadan, noting that campaigners have the opportunity for the various institutions involved in charitable and humanitarian work to participate in extending the hand of assistance and support to each needy.
The specialties of the institutions contributing to the campaign were numerous, including the community service sector, philanthropy and humanitarian work, water supply, the catering sector, hospitality services companies, food distribution centers, fruit and vegetable providers, investment companies operating in the banking and financial services sector, real estate development institutions, and establishments Medical and healthcare services, general trade and investment companies, and the security sector all collaborated to achieve the total number of meals targeting the campaign in record time.
The forms of contributions to the campaign varied widely, as the call center staff assigned to receive in-kind donations of meals, food, and food parcels recorded a range of contributions that not only met the basic needs of the groups benefiting from the initiative, but also sought to give a more human dimension to their contribution.
While some volunteered to make new qualitative contributions that put a smile on the faces of the target groups, such as ice cream, fine tea, juices and fruits from bananas and apples, to be added to meals, others donated different and varied dates of dates to enhance their nutritional value and variety. There was also a concern from contributing institutions to donate millions of water bottles to accompany the delivered meals. Even one of the companies contributing in-kind donations volunteered to provide ice cream to accompany the meals provided to those who deserve food support provided by the campaign in a human touch that formed an added value.
The "10 Million Meals Campaign" provides space for different societal groups and sectors in the country, from individuals and pioneers for charitable and humanitarian work, businessmen, companies and institutions, to contribute to them, either in cash for the purchase of meals and food parcels or by making in-kind donations in the form of food aid and supplies.
The campaign distributed more than 3.9 million meals, within 13 days of the start of Ramadan. And recorded the distribution of more than 3.1 million meals and 14 thousand food and food parcels, which together amounted to more than 800 thousand meals, distributed at a rate of more than 300 thousand meals to workers and families in various parts of the country during the first few days of the holy month.
The distribution of this huge amount of meals came in record time, after the campaign’s operations room developed an integrated plan, and counting the numbers of individuals and families in need and the lowest-income groups most affected by the repercussions of the Covid-19 epidemic within a comprehensive database, accomplished coordinating an integrated logistics network in cooperation with various actors to deliver Meals, food and food packages.
The campaign’s operations room also worked to provide supply chains for food and catering supplies, facilities for sterilizing facilities and materials, cooking and packaging, loading, transport and distribution, by relying on an integrated logistical support network with the aim of delivering meals and food parcels on time to the beneficiaries of the campaign wherever they are across the country .
This campaign coincides with the blessed month of Ramadan to provide a food security network that enters tranquility and reassurance to the needy people in the month of mercy and organizes charity for them, sharing their concerns and alleviating them, so that there will be no hunger in the month of remembering the hungry.
Three institutions are working on implementing the “10 Million Meals Campaign”, which are Emirates Food Bank, and the Mohammed Bin Rashid Al Maktoum Foundation for Charity, Humanitarian and Watering Emirates, under the supervision of the Mohammed bin Rashid Al Maktoum Initiatives International, which includes the three institutions, in cooperation with the “Solidarity Fund” Societal v. Covid-19 ".
The “10 Million Meals” campaign aims to create a community solidarity and solidarity system that is the largest of its kind in the UAE, to provide food support to the needy and vulnerable groups in society, especially those who have lost their only source of livelihood or have been directly or indirectly affected by the repercussions of the emerging Corona virus, which It reflects on the various societies around the world, contributes to meeting their basic needs, and provides a community safety net that enhances their sense of security, stability and human solidarity with them.
The campaign reflects the eagerness of the UAE and all components of its society to protect human life, meet its needs and preserve its dignity, as it coincides with the advent of the blessed month of Ramadan, with its values of benevolence, benevolence, compassion, sympathy, and sympathy, and the registered initiatives that embody the Emirati society’s keenness to extend assistance to all those in need. The culture of giving, participation and support, which has become a distinctive sign and identity for the Emirates, reflects leadership and society, in all circumstances, locally and globally.