Rome (AFP)

The Italian National Chamber of Fashion (CNMI) will organize its "first" digital Fashion Week in Milan from July 14 to 17, a "concrete response" to the coronavirus crisis, she said in a statement received on Thursday.

The Federation of Haute Couture and Fashion in France announced the same initiative on Wednesday.

This "meeting to promote male and female collections" (...) is a concrete response to the need to promote brands that will have the opportunity to present, as part of a digital calendar, men's spring collections / summer 2021 and the men's and women's spring / summer 2021 precollections, "said the Italian Fashion Chamber in its press release.

"The development of a digital Fashion Week is a concrete response to the time we are living in," said CNMI president Carlo Capasa, quoted in the press release.

The CNMI "will offer a digital platform on which will be presented photos and videos, interviews and backstage of creative moments (...) organized within a calendar with slots devoted to each brand".

"The calendar will also be enriched with other content", in particular with "masterful lessons in live streaming from major figures in the fashion world".

In parallel to the presentation of the collections of the "Milano Digital Fashion Week", a platform will be "entirely dedicated to showrooms", "a precious instrument for the sales campaign to international buyers". Showrooms will be able to present their brand with photos and videos of their collections.

The "Milano Digital Fashion Week" will be visible on the CNMI digital channels:, Instagram, Facebook, Linkedin, Weibo and YouTube.

The next Paris Fashion Week dedicated to men's fashion will take place online from July 9 to 13. The spring-summer 2021 ready-to-wear collections for men will be presented "in the form of a film or video" on a dedicated platform and "the principle of the official calendar is maintained", explained the Fédération de la haute couture and fashion in France.

Due to the coronavirus pandemic, the week of ready-to-wear scheduled in Paris on June 23-28 and that of haute couture from July 5 to 9 have been canceled.

© 2020 AFP