• Valencian businessmen call for the immediate opening of bars, shops and hotels

"The future will be different from everything seen so far." Who says it is Javier Vallés, CEO of SH Hotels, who expressed himself yesterday in these terms during an online breakfast organized by the Club Marketing Mediterráneo with its Leading Brands. "Our goal now is to communicate to the client that our hotels will open , although we don't know when," Vallés summarized. The only certainty is that in the post-covid era nothing will be the same. Nor in hotels, which are taking advantage of these closing weeks to reinvent themselves and adapt to what will undoubtedly be an unprecedented situation.

Because when the time comes to recover hotel activity, the establishments will open with "strong security protocols . " "We cannot allow any hotel to open without that protocol," insisted the head of SH Hotels, because the image of a certain establishment is at stake, but that of a whole tourist destination. In Vallés' opinion, it is necessary to give "a certainty of destiny" , and more now that the fight will be for the national market.

The question is how to do it. In other words, how will those protocols change the way hotels operate completely? The hotel association Hosbec will meet shortly with the health authorities to agree precisely guidelines. But, at the moment, the proposals are several.

In this sense, Vallés revealed that, in the case of SH Hotels, it works in several directions. For example, a crucial aspect will be the cleaning of the rooms , so it will no longer be necessary to incorporate masks and gloves to this task, but to specifically train the personnel. It will also be necessary to reinforce the cleanliness of the common areas and fully opt for mobile check-in or, at least, the installation of partitions in reception .

"The restoration within the hotel will change," admitted Vallés. Because, how to manage a buffet breakfast that involves a concentration of people taking food exposed to everyone? Also something as simple as taking an elevator will change: "You will have to use it separately and clean the keypad every time."

Another example of adaptation to the new environment is the Vivood Hotel. "The first axis of action, focused on solving one of the biggest concerns when traveling, involves offering free insurance with guarantees in terms of health and medical care , never before included in hotel stays," explained sources from the first Hotel landscape of Spain from the harvest of Lanzadera. In addition, there will be disinfectant gel dispensers in all rooms, all textiles (sheets, bedspreads, towels, etc.) will undergo a disinfection process with pure oxygen and ultraviolet lamps will be installed to disinfect objects and furniture, for example .

In any case, Hosbec works with four action scenarios in hotels . The most restrictive would be "exclusively the accommodation service to meet the needs of the economic system itself" with "very limited and very restricted contact between people", according to Nuria Montes, general secretary of Hosbec. The most optimistic would be ... in the absence of the virus.

from white label to hybrid education

A more economical and rational shopping basket that prevails in private label, a hybrid educational system (face-to-face) and a greater use of telework are some of the changes that will be implemented in the near future, according to heads of companies related to These sectors that yesterday participated in a webinar organized by the Club Marketing Mediterráneo.

Specifically, the Consum supermarket chain foresees two phases when the confinement ends: on the one hand, the return to a much more economical and rational shopping basket, in which the white label and the most basic products versus articles have more weight. gourmet type; and on the other, less experiential and faster purchases.

The Marketing Director of Grupo Sorolla Educación, Inmaculada Merino, assured that in the educational sector there will be important preventive measures and it is possible that a hybrid system will have to coexist in which some of the students and the other will come to the centers some days. do work through telematic means.

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